Social Media Calendars for Health and Wellness Brands
Plan education-first content, with a full sample month for a Sleep Support brand.
Supplement brands are expected to explain, not only sell. Deciding the themes, the posting rhythm and the captions for a month takes time, and the claims need care. This deck gives you the planning frame and a sample month.
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This is a ready-to-use, editable PowerPoint deck of 51 slides for supplement brands planning education-led social media content. It covers content pillars, a six-step calendar build, a sample Sleep Support 30-day plan, captions, KPIs, tools, prompts and platform guides. It suits supplement marketers, creators and small brands.
Chapter 2 defines three to five content pillars, such as Educational Content, Product Spotlights and Behind-the-Scenes, and shows a worked set for a Gut Health supplement brand. Chapter 3 then walks through six steps: audit current performance, assign weekly themes, map pillars across the month, choose posting frequency, create in batches and schedule, preview and publish.
Chapter 4 is a full sample 30-day calendar for a Sleep Support supplement brand across four weeks, from sleep science to lifestyle factors to community Q&A and offers. It is a structure to copy, and you will need to write your own substantiated copy. Chapter 5 offers caption best practices and CTA types.
Chapters 6 to 9 cover KPIs including conversion rate and customer acquisition cost, a weekly KPI tracker, a calendar template with column guidance, plug-and-play prompts for educational, engagement and behind-the-scenes posts, and platform adaptations for Instagram, Facebook, TikTok and X with a frequency table. Chapter 10 ends with an action plan.
Tap a slide to enlarge it.
Use the audit and weekly-theme steps to agree one education theme per week.
Share the template columns and prompt slides so every post has a pillar, platform and goal.
Walk the team through the sample calendar and mark every statement that needs substantiation.
Download the deck instantly, open it in PowerPoint, Keynote or Google Slides, and edit the sample plan to your own products and audience. Slide 7 is the place to start.
Instant download, no password. One-time payment.
Instant download. Single-user licence.
For your own use: present it, adapt it for your own sessions. Please do not resell or redistribute the file.
Educational content, not medical or professional advice. Health-marketing claims are regulated, so check the rules that apply where you publish.
Yes. It is a standard .pptx file with editable text, shapes and tables, so you can change wording, colours, order and examples. It opens in PowerPoint and Keynote, and you can upload it to Google Drive to open in Google Slides. Layouts can shift slightly if a font is missing, so check the slides before presenting.
This deck is part of Social Media Calendars for Health and Wellness Brands, ten decks sold singly for INR 99 (USD 1.49) or together for INR 599 (USD 7.99). The others are: Community-Building Content Plan; Expert Interview Promotion Calendar; Fitness Challenge Campaign Calendar; Mental Wellness Brand Content Grid; Nutrition Coach Monthly Calendar; Skincare Brand Story Calendar; UGC and Testimonials Workflow; Wellness Newsletter Repurposing; Yoga Studio Engagement Plan.
Both. Present the pillars and six steps to a marketing team, or use the sample month and prompts as a planning aid.
No. The sample plan names ingredients and benefits as topics for a worked example. Supplement claims are tightly regulated and vary by country, so every benefit statement needs its own evidence and review before you publish.
It includes a CTA slide that lists urgency-style wording and a week with offers. If you use limited-time or limited-stock language, make sure it is true and comply with local advertising rules.
₹99 including 18% GST for buyers in India, or $1.49 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
Instantly. Your download page opens the moment payment succeeds, and a permanent link is emailed to you. No account or password is needed.
Yes. It is standard PowerPoint (.pptx), so you can change text, add your logo and remove slides. It opens in PowerPoint, Keynote and Google Slides.
Because it is a digital download, files are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Measure the skill with an assessment.
Measure the skill with an assessment.
Turn what you take from this deck into an individual development plan (IDP) on Jobulary, starting with one education theme per week and a claims review step.
Bodhih Training delivers live corporate programmes on digital ethics, data-driven decisions and responsible communication.
A complete workshop on the topic.
A complete workshop on the topic.
