Social Media Calendars for Health and Wellness Brands
A 30-day calendar built around who you serve, four content pillars and the conversations you want your community to have.
Wellness brands often start with a feed and no plan: what to post, for whom, and why. Working that out and then explaining it to a team or client takes hours. This deck gives you the structure and the sample weeks, ready to adapt.
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This is a ready-to-use, editable PowerPoint deck of 51 slides on building a community through social content for health and wellness brands. It covers audience and pillars, a four-week 30-day calendar, caption templates, a KPI tracker and compliance reminders. It suits wellness creators, coaches and small-business marketers.
Chapter 1 asks you to define who you serve before you post anything: their challenges, aspirations and what makes your offer yours. You then choose four content pillars (Educational, Behind-the-Scenes, Inspirational and Interactive) and look at how TikTok, Instagram, YouTube and Facebook each play a different role.
Chapter 2 is the calendar. Four weekly themes (Foundations and Education, Behind the Scenes and Authenticity, Transformation and Inspiration, Engagement and Interaction) are laid out as sample weeks with a day, platform and content idea for each slot, plus a Monday to Sunday pillar rotation you can copy.
Chapter 3 gives you the caption funnel of hook, value and call to action, with hook types and CTA groups. Slide 25 is a short regulation reminder: avoid words such as cures, treats or prevents, add disclaimers and involve your compliance team. Chapters 4 and 5 supply a KPI tracker with a worked example entry and a tool and template recap, and the closing chapters look at case examples, AI as an idea helper and a four-step action plan.
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Present chapters 1 and 2 to agree the audience, pillars and weekly themes, then copy the simplified calendar template into your planner.
Use the pillar rotation and sample weeks to fill the next month, and the KPI slides to agree what you will review each week.
Work through the audience core questions and the caption prompts to draft your first two weeks.
Download the deck instantly, open it in PowerPoint, Keynote or Google Slides, and edit the sample weeks to fit your brand. Slide 49 lists the action plan to follow in order.
Instant download, no password. One-time payment.
Instant download. Single-user licence.
For your own use: present it, adapt it for your own sessions. Please do not resell or redistribute the file.
Educational content, not medical or professional advice. Health-marketing claims are regulated, so check the rules that apply where you publish. AI output should always be checked by a person before use.
Yes. It is a standard .pptx file with editable text, shapes and tables, so you can change wording, colours, order and examples. It opens in PowerPoint and Keynote, and you can upload it to Google Drive to open in Google Slides. Layouts can shift slightly if a font is missing, so check the slides before presenting.
This deck is part of Social Media Calendars for Health and Wellness Brands, ten decks sold singly for INR 99 (USD 1.49) or together for INR 599 (USD 7.99). The others are: Expert Interview Promotion Calendar; Fitness Challenge Campaign Calendar; Mental Wellness Brand Content Grid; Nutrition Coach Monthly Calendar; Skincare Brand Story Calendar; Supplement Brand Education Calendar; UGC and Testimonials Workflow; Wellness Newsletter Repurposing; Yoga Studio Engagement Plan.
Both. Chapters 1 and 2 present well in a planning meeting, and the caption prompts and KPI slides work as a self-study guide.
No. It is about planning consistent, useful content for the people you already serve. The deck includes sourced statistics and case examples, but nothing here promises followers, leads or revenue.
Treat them as format ideas, not claims. Health-marketing rules differ by country and product, and slide 25 says to avoid cures, treats or prevents language. Check your own wording against the rules that apply to you.
₹99 including 18% GST for buyers in India, or $1.49 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
Instantly. Your download page opens the moment payment succeeds, and a permanent link is emailed to you. No account or password is needed.
Yes. It is standard PowerPoint (.pptx), so you can change text, add your logo and remove slides. It opens in PowerPoint, Keynote and Google Slides.
Because it is a digital download, files are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Measure the skill with an assessment.
Measure the skill with an assessment.
Turn what you take from this deck into an individual development plan (IDP) on Jobulary, starting with one community content goal and a review date.
Bodhih Training delivers live corporate programmes on community building, brand storytelling and professional communication.
A complete workshop on the topic.
A complete workshop on the topic.
