Social Media Calendars for Health and Wellness Brands
Combine clear science with a human story, then plan a month of posts around it.
Skincare feeds can slip into product shots on repeat. Planning a story that moves people from awareness to purchase, and writing it down for a team, takes time. This deck gives you a framework and a sample month.
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This is a ready-to-use, editable PowerPoint deck of 51 slides on building a skincare brand story calendar. It covers narrative and audience, the five-stage Exposure Ladder, a 20-post monthly cadence, a 30-day calendar, captions, KPIs, templates and a seven-step plan. It suits skincare founders, creators and marketers.
Chapter 2 helps you define your brand narrative: origin story, core values and ideal customer. It then introduces the Exposure Ladder with five stages (Awareness, Interest, Consideration, Intent and Purchase), and every post you plan is mapped to one of them. Platform notes cover Instagram, TikTok and Facebook.
Chapter 3 turns the ladder into a 20-post monthly cadence, with a suggested spread across stages, and a 30-day calendar shown week by week with the stage and content idea for each day. Chapter 4 provides the hook, value and call-to-action caption formula with prompts for ingredient focus, problem and solution, and behind the scenes.
Chapters 5 and 6 separate vanity metrics from conversion KPIs such as email sign-ups and add-to-carts, with a KPI tracker, a content calendar grid, a creative brief for freelancers and a KPI dashboard template. Chapter 8 closes with a seven-step action plan, from writing your origin story to planning your creation workflow.
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Map your planned posts to the ladder and check that every stage has content before you schedule.
Adapt the creative brief template and share the calendar grid so deliverables and deadlines are clear.
Use the seven steps over a few evenings to go from origin story to first draft calendar.
Download the deck instantly, open it in PowerPoint, Keynote or Google Slides, and edit the calendar and templates for your range. Slide 39 is the first action step.
Instant download, no password. One-time payment.
Instant download. Single-user licence.
For your own use: present it, adapt it for your own sessions. Please do not resell or redistribute the file.
Educational content, not medical or professional advice. Health-marketing claims are regulated, so check the rules that apply where you publish. AI output should always be checked by a person before use.
Yes. It is a standard .pptx file with editable text, shapes and tables, so you can change wording, colours, order and examples. It opens in PowerPoint and Keynote, and you can upload it to Google Drive to open in Google Slides. Layouts can shift slightly if a font is missing, so check the slides before presenting.
This deck is part of Social Media Calendars for Health and Wellness Brands, ten decks sold singly for INR 99 (USD 1.49) or together for INR 599 (USD 7.99). The others are: Community-Building Content Plan; Expert Interview Promotion Calendar; Fitness Challenge Campaign Calendar; Mental Wellness Brand Content Grid; Nutrition Coach Monthly Calendar; Supplement Brand Education Calendar; UGC and Testimonials Workflow; Wellness Newsletter Repurposing; Yoga Studio Engagement Plan.
Both. The Exposure Ladder and calendar present clearly to a brand team, and the seven steps work as a personal checklist.
Treat them as formats. Cosmetic and skin claims are regulated and differ by country, and the deck's examples such as before-and-after posts need substantiation and permission before you reuse them.
Chapter 7 discusses three named beauty brands as examples of community and creator-led strategies. They are illustrations for discussion, not endorsements, and AI is only briefly mentioned; any AI output should be checked by a person before use.
₹99 including 18% GST for buyers in India, or $1.49 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
Instantly. Your download page opens the moment payment succeeds, and a permanent link is emailed to you. No account or password is needed.
Yes. It is standard PowerPoint (.pptx), so you can change text, add your logo and remove slides. It opens in PowerPoint, Keynote and Google Slides.
Because it is a digital download, files are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Measure the skill with an assessment.
Measure the skill with an assessment.
Turn what you take from this deck into an individual development plan (IDP) on Jobulary, starting with your brand story draft and a review date.
Bodhih Training delivers live corporate programmes on brand storytelling and ethical communication.
A complete workshop on the topic.
A complete workshop on the topic.
