Run every launch the same calm way: brief, position, plan, build, enable, launch, review
A complete launch toolkit for marketing managers, small marketing teams, founders and agency account managers: the method, the workbook, the forms, the messages and the runbook, for a new product, a major feature, a new service line or a new market.
- A 10-chapter e-book teaching a seven-step launch method, with one composite launch (a field-service software feature in three countries) running through every chapter
- The Launch Command Centre: a 12-sheet Excel workbook with settings, goals and metrics, a cross-team plan with slip flags, an asset tracker with AI-review flags, RACI, beta cohort, launch-day runbook, risk register, daily post-launch metrics against target, a retrospective log and a dashboard with 28 live measures
- 4 fillable PDF forms and 6 Word templates, including 49 launch messages, a press release, a launch charter, a twenty-question internal FAQ and battlecard pack, a worked example and 32 AI prompts
- A Start Here map, a 6-sheet forecast calculator, 3 cheat sheets including dated marketing-law and consent notes by country, a 70-event calendar and a 40-task CSV for Trello, Asana, Notion, Planner or Jira
The Product Launch Command Centre · Bodhih Pro Kits · 173 by Bodhih Training, trainers to 2,000+ companies since 2008.
How do you plan a product launch from start to finish?
Plan a launch in seven steps: decide the tier and goals, position it (problem, who, difference, proof), build one cross-team plan with owners and a rollback, build assets by channel with human review, enable sales and support a week early, run launch day from a runbook, then review thirty days of numbers. The Product Launch Command Centre from Bodhih Training gives you a file for each step.
Want the full free guide first? Read How to Plan a Product Launch: A Step-by-Step Plan and Checklist.
You already feel the problem. Here is what it is costing you.
A launch arrives as a date, not a plan
Engineering says it ships on the third. Marketing is asked to make some noise. Nobody has agreed what success looks like, so nobody can say afterwards whether it worked.
Copy that describes the feature
The page says what the product does, in the company's words. Customers were looking for what it fixes, in theirs. Positioning gets skipped because headlines are easier than goals.
Sales and support find out on the day
A salesperson learns about the launch from a prospect. A support agent answers 'will my price change?' with a guess. The enablement pack was going to be written the night before.
The whole CRM gets the email
Consent and anti-spam rules differ by country, and the list was never checked. Service notices and marketing announcements go out as one send to everyone.
AI drafts nobody read properly
The HubSpot State of Marketing 2026 report found 86.4% of marketing teams use AI in at least some areas. The risk is not the drafting; it is the plausible statistic a tool invented reaching customers.
Budget pressure with no evidence
The Gartner 2025 CMO Spend Survey found marketing budgets flat at 7.7% of company revenue and 59% of CMOs saying their budget was insufficient. Launches that get funded are the ones with a forecast and a review.
Picture the next few weeks with the kit open beside you.
Picture the Tuesday evening a product manager messages you: it ships in seven weeks, can marketing do a launch? Instead of opening a blank page, you open the Launch Tier Decision Card and the Launch Brief. By Thursday the tier is agreed, the goals have day-30 targets from your own forecast, and the name and date are frozen on a signed brief.
Now it is week three. As you open the Launch Command Centre on Monday morning, the Dashboard shows plan readiness, the milestone that is slipping and the one asset that is AI-drafted and waiting for a human review. You send message 3 to the owner of the slip, and the weekly status update writes itself from the sheet.
A week before launch, sales and support have the enablement pack: the story in a paragraph, twenty honest FAQ answers, a plain-words battlecard, objection replies and macros. The Go/No-Go meeting takes forty-five minutes because everyone reports ready, partly or not ready with evidence, and the rollback has already been tested on staging.
Imagine launch day being boring by design: a runbook with clock times, a war room with roles, checks at fifteen and sixty minutes, and a severity rule agreed in writing. Thirty days later you open the 30-Day Launch Review with the numbers already on the sheet, and the three lessons from the retrospective go straight into the next brief. Whether you start with the Start Here map tonight or the brief with your product owner tomorrow, the first hour is already planned.
19 files that do the work for you
The e-book shows you how. The tools make it happen. Here is exactly what you download.
The Product Launch Command Centre (e-book, PDF)
The guide: methods, worked examples, scripts and exercises
Start here: launch map
The whole launch as seven steps with the file to open at each, your first hour, a 30/60/90 day use plan and links to measure your starting point.
Launch Command Centre workbook
12-sheet workbook: settings, goals and metrics, cross-team plan with slip flags, asset tracker by channel with AI-review flags, stakeholders and RACI, beta cohort, launch-day runbook with calculated times, risk register, daily post-launch metrics against target, retrospective log and a dashboard with readiness percentages and an asset status chart.
Launch Forecast Calculator
Six-sheet calculator: reach and visits by channel, low, base and high scenarios for sign-ups, paying customers, revenue and payback, a planned-against-actual budget and a summary with a visits-by-channel chart.
Launch brief
Two-page fillable brief that opens every launch: what is launching, for whom, the tier, goals and metrics, scope, dates, budget, team and the sign-off that freezes names and dates.
Positioning canvas
Two-page fillable canvas: the problem, who it is for, the difference, the proof, the one-sentence message, category entry points, brand codes to keep and a claims check before copy is written.
Go/No-Go checklist and launch-day runbook card
Three-page fillable form: the Go/No-Go meeting record with readiness scores by workstream and the decision, then a two-page launch-day card for the war room with roles, timed steps, checks and the rollback decision.
30-day launch review
Two-page fillable review: goals against targets, what customers and the team said, channel results, what to keep, stop, change and start, and the decisions that go into the next launch.
Launch message library and press release template
49 ready-to-edit messages and scripts in 8 groups: internal updates, beta invitations, customer announcements and notices, sales outreach and objection replies, partner and press pitches, social posts, rapid response and post-launch, plus a one-page press release template.
Launch plan, charter and retrospective templates
Three-part template: a one-page launch charter the team adopts (tiers, roles, freezes, go/no-go, review), the launch plan document for one launch with sections that mirror the Command Centre sheets, and a 60-minute retrospective agenda and write-up with keep-stop-change-start and the three changes carried into the next launch.
Messaging and positioning document
The written source of truth for every asset: positioning statement, message hierarchy, messages by audience and country, proof points with sources, words we use and avoid, brand codes, and a completed example for the composite case.
Internal launch FAQ and sales enablement pack
Template for the pack every colleague reads before launch: the one-paragraph story, a 20-question internal FAQ, a plain-words battlecard, objection handling, a demo flow, support macros, lead routing and what not to say, with the composite example filled in.
Worked example pack: the Fieldwise Route Planner launch
The main forms and decisions shown completed for one composite SaaS feature launch, from brief to 30-day review, with the numbers, so you can see what good looks like before you fill in your own.
AI prompt pack for product launches
32 tool-agnostic prompts grouped by the seven steps of a launch, each with what to paste in and what to check before you use the output.
Launch tier decision card
Decision card: which tier a launch is and what each tier needs, seventeen if-this-then-that moments, and three checks before anything goes out.
Launch mistakes to avoid and launch-day checklist
Mistakes-to-avoid card: twelve launch mistakes with the file that prevents each, plus a launch-day checklist card for T-1 day, the go-live hour and the first three days, with a severity rule.
Marketing law, consent and benchmark notes (October 2026)
Dated quick reference to marketing consent and anti-spam rules across the EU, UK, US, Canada, India, Australia, Singapore, the Gulf and other markets, verified benchmarks, and the tool categories a launch needs.
8-week launch countdown and 30-day follow-up calendar
70 calendar events: an eight-week countdown from launch brief to go-live, then 30 days of follow-up to the review and retrospective, each naming the file to open. Import into a new calendar and move to your dates.
Launch task board import
40 launch tasks as a CSV ready to import into Trello, Asana, Notion, Planner or Jira, with stage, week, days relative to launch, owner, file to open and due date.
Chapter by chapter
Each chapter opens with a real situation, gives you a method and ends with something to do today, using the tools in your kit.
- Format
- PDF e-book + XLSX + fillable PDF + DOCX + PDF cheat sheets + ICS + CSV
- Files
- 19 files plus a one-click ZIP
- E-book
- 60 pages
- Works with
- Excel, Google Sheets, Word, Google Docs, Acrobat, Preview, GoodNotes, Google Calendar, Outlook, Apple Calendar, Trello, Asana, Notion, Planner, Jira
- Best for
- Marketing managers, small marketing teams, founders and agency account managers running product, feature, service or market launches
A Launch Is a Job, Not a Day
Why a launch is a job with seven steps and one loop, who the kit is for, and the composite case that runs through every tool.
Which Tier Is This? Goals Before Assets
Three launch tiers and what each needs, goals with metrics and day-30 targets, the forecast, and the brief that freezes the name and date.
Positioning: Problem, Who, Difference, Proof
Problem, who, difference, proof in the customer's words, one positioning sentence, the claims to remove, and the messaging document every asset comes from.
Who Hears What, and Where
Segments as groups who need to hear the same first thing, intent stages, SOSTAC and RACE in plain words, and the channel plan with expectations written down.
The Cross-Team Plan
One plan with milestones, owners and dependencies, a one-A RACI, a risk register with a pre-mortem and tested rollback, and the Go/No-Go gate.
Assets by Channel, with AI in Its Place
The asset tracker by channel, where AI drafts and where a named human decides, the invented-number trap, and writing that says what changes and what does not.
Pricing Inputs, Beta and Early Access
Pricing and packaging as inputs with an owner and a date, and a beta cohort that finds bugs, produces sourced proof and consented quotes.
Internal Launch and Sales Enablement
The enablement pack: a twenty-question internal FAQ, battlecards without the war, objection handling, the session, macros and lead routing.
PR, Partners and Launching in Several Countries
Press as a story under embargo, partner kits on launch morning, and the four things that change by country: consent, words and proof, timing, people.
Launch Day: Runbook, War Room, Rapid Response
The runbook with offsets and rollback steps, the war room with roles, the severity rule, the rollback sentence and rapid response in public.
The 30-Day Review and the Retrospective
Thirty days of numbers against a target line, the honest review, marketing mix modelling in plain words, and a retrospective that carries three lessons forward.
The Launch Machine You Now Own
What you now have, how to start small, and why the loop is the point.
Launch Metrics Definitions
Plain definitions for the launch metrics the workbook tracks, with three cautions on open rates, attribution and small numbers.
Using AI in a Launch Safely
Five rules for using AI in a launch: draft never decide, share nothing that is not yours, every number is a placeholder, classify then read, say so where it matters.
Not just reading. Tools you will actually open again.
E-book
- The Product Launch Command Centre: 10 chapters, 2 appendices and 6 hand-drawn figures (PDF)
Start here
- 00-Start-Here-Launch-Map: the launch as seven steps with the file to open at each, your first hour and a 30/60/90 day use plan
Spreadsheets
- Launch Command Centre workbook (12 sheets): Start here, Settings, Goals and Metrics, Launch Plan with slip flags, Asset Tracker with AI-review flags, Stakeholders and RACI, Beta Cohort, Launch Day Runbook with calculated times, Risk Register, Post-Launch Metrics against a target line, Retrospective Log and a Dashboard with 28 live measures and an assets-by-status chart
- Launch Forecast Calculator (6 sheets): reach and visits by channel, low, base and high scenarios for sign-ups, paying customers, revenue and payback, planned-against-actual budget and a summary with a visits-by-channel chart
Fillable PDF forms
- Launch brief: what, who, why, tier, goals, dates, scope, markets, budget, team, risks and sign-off
- Positioning canvas: problem, who, difference, proof, the one-sentence statement and the brand codes
- Go/No-Go checklist and launch-day runbook card: readiness by workstream, must-be-true list, war room roles, the clock, checks, incidents and rollback
- 30-day launch review: goals against targets, channels, budget, forecast accuracy, what we learned and what we decide
Word templates
- Launch message library and press release: 49 messages and scripts from kick-off to the launch wrap note, plus a one-page press release template
- Launch plan, charter and retrospective: a one-page launch charter to adopt, the plan document for one launch, and a 60-minute retrospective agenda and write-up
- Messaging and positioning document: positioning statement, message hierarchy, messages by audience and country, proof with sources and consent, words to use and avoid, brand codes, with a completed example
- Internal launch FAQ and sales enablement pack: the story, a 20-question FAQ, battlecard in plain words, objection handling, demo flow, support macros, lead routing and what not to say
- Worked example pack: the Fieldwise Route Planner launch shown end to end, from brief to 30-day review
- AI prompt pack for product launches: 32 prompts grouped by step, each with what to paste in and what to check
Cheat sheets
- Launch tier decision card: which tier and what it needs, 17 if-this-then-that moments and three checks before anything goes out
- Launch mistakes to avoid and launch-day checklist: 12 mistakes with the file that prevents each, plus T-1 day, go-live hour and first-three-days checklists with a severity rule
- Marketing law, consent and benchmark notes: consent and anti-spam rules by market, verified benchmarks and tool categories, dated October 2026
Calendar and import
- 8-week launch countdown and 30-day follow-up calendar (ICS): 70 events for Google Calendar, Outlook or Apple Calendar
- Launch task board import (CSV): 40 tasks for Trello, Asana, Notion, Planner or Jira
When you have worked through it, you will be able to…
Every outcome is practised with a worked example and a tool, not just described.
- Decide the tier of a launch in ten minutes and scale the plan, the team and the decision maker to it
- Write launch goals with a metric, a baseline, a day-30 target and a data source, and forecast low, base and high cases before you spend
- Position a launch as problem, who, difference and proof, in the customer's words, with claims you can defend
- Build one cross-team plan with milestones, owners, dependencies, a RACI, a scored risk register and a tested rollback
- Track every asset by channel with approvers, and keep AI to drafting with a named human review before anything is published
- Enable sales and support a week before launch with an honest FAQ, a plain battlecard, objection replies and macros
- Run launch day from a runbook with clock times, a war room with roles, a severity rule and a rollback sentence
- Read thirty days of numbers against a target line, review honestly, and carry three lessons into the next launch
Know your starting point. Prove your progress.
People who measure before and after improve faster and can show it. AssessAll, our sister assessment platform, has AI-graded assessments that pair with this kit. Take one now, work through the kit, then re-take it.
A taste of Chapter 9
Launch day at Fieldwise was, by design, boring. The war room opened at 09:30 in Pune with six people on a call and the Dashboard on screen. At 10:00 Tunde switched the feature flag on and tested it in a real account. At 10:15 Dev published the page. At 10:30 the customer emails went, existing customers first. At 11:00 social, the press release and the partner kit. At 12:00 the first check showed 240 visits, 11 sign-ups and three tickets. One incident at 14:30, slow map tiles for a UK customer, was posted on the status page and resolved by 15:10. No rollback. Day-one numbers posted at 18:00. Boring is the goal. It comes from a runbook, a war room with roles, a few agreed rules and a rollback that has been tested.
The honest comparison
| Free templates and typical advice | This kit | |
|---|---|---|
| Starting a launch | A date from engineering and a request to make some noise | Tier decision card, a signed brief with frozen name and date, goals with day-30 targets from a forecast |
| Messaging | Feature descriptions and superlatives | Problem, who, difference, proof; one sentence; a messaging document with proof sources and consent |
| The plan | A checklist in one person's head | A 12-sheet workbook with dependencies, slip flags, RACI, risk scores, readiness percentages and a dashboard |
| AI | Not mentioned, or copy pasted straight out of a tool | 32 prompts with what to paste in and what to check, and a human-review flag the tracker enforces |
| Sales and support | An email the night before | An enablement pack with a 20-question FAQ, battlecard, objections, demo flow, macros and lead routing |
| Launch day | Everyone refreshing social media | A runbook with offsets and rollback steps, war room roles, timed checks, a severity rule and rapid-response messages |
| Afterwards | A screenshot of day-one numbers | Daily metrics against a target line, a 30-day review form, a retrospective and a log that feeds the next brief |
Made for you if…
- Marketing managers and small marketing teams of one to five people who own launches alongside everything else
- Founders and business owners who do their own marketing and want a repeatable launch process
- Agency account managers who run launches for clients and need a shared plan and language
- Product marketing and product managers who want marketing, sales and support on one plan
- Teams launching in several countries, including India, the UK, the US, the Gulf, Singapore, the Philippines, Africa and Australia
- B2B and B2C companies launching a product, a major feature, a new service line or a new market
Probably not for you if…
- Anyone looking for legal advice on marketing consent or advertising claims: the kit teaches good practice and points you to your privacy and anti-spam law and your adviser, with country notes dated October 2026
- Creators who want an ongoing content calendar: Bodhih's Content Engine 365 covers that; this kit is about the weeks around a launch
- Teams that need launch software: the workbook runs the launch alongside your CRM, email platform and analytics, it does not replace them
Built by trainers, tested in real rooms.
Bodhih Training has designed and delivered corporate programmes since 2008. Bodhih Pro Kits package what works in those workshops into a guide plus the exact tools we use, so you can apply it the same day without a facilitator in the room.
From here to using it in three steps
- STEP 1
Tap Get the kit
Name, email and country. UPI, card or netbanking in India; international cards everywhere else. No account to create.
- STEP 2
Download instantly
Your download page opens at once, with every file and a one-click ZIP. A permanent link lands in your inbox too.
- STEP 3
Open the first tool
Start with the quick-start chapter, then the main spreadsheet or planner. Most buyers use something from the kit the same day.
Your next launch can be the calm one
Open the Start Here map, type your launch date on the Settings sheet, and the countdown begins with a plan behind it. Whether you start with the brief tonight or the positioning canvas with your product owner tomorrow, you will have the file for every moment of the launch.
Personal licence for the buyer's own use (and use with your own team or clients where the kit says so). Please don't share or resell the files. Team and company licences: solutions@bodhih.com.
What buyers say
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The Product Launch Command Centre: FAQs
Read the free guideAlready bought? Resend my linkHow do I plan a product launch step by step?
Decide the tier and goals, position it in the customer's words, build one cross-team plan with owners and a rollback, build assets by channel with human review, enable sales and support a week early, run launch day from a runbook, and review thirty days of numbers. The kit has a file for each of those seven steps and a Start Here map that shows the order.
What is a launch tier?
A rule that scales the effort to the moment. Tier 1 is a new product, market or whole-company moment with a full programme over ten to twelve weeks. Tier 2 is a major feature or service line affecting most customers, six to eight weeks with beta and enablement. Tier 3 is an improvement for some customers, one to two weeks with release notes and a notice. The decision card has the seven questions that decide it.
Does it work for a service or a market entry, not just software?
Yes. The method covers new products, major features, new service lines and new market entries. The sample rows follow a software feature launch because it exercises every tool, and the forms and message library use plain placeholders so a service business, a consumer brand or an agency can use them as they are.
How does the Launch Command Centre workbook work?
Type your launch date, tier, currency and thresholds on the Settings sheet; every other sheet uses them. The Launch Plan flags milestones that are late or slipping, the Asset Tracker flags AI-drafted assets with no human review, the Runbook calculates clock times, the Risk Register scores and colours risks, and the Post-Launch Metrics sheet compares cumulative sign-ups with a target line. The Dashboard shows 28 measures and an assets-by-status chart. It opens in Excel or Google Sheets.
How should we use AI in a launch?
For first drafts, variants, localisation, brand-code checks, sentiment classification and objection rehearsal, with a named person deciding what is claimed, what is sent, to whom and when. The prompt pack has 32 tool-agnostic prompts, each with what to paste in and what to check, and the tracker will not show an AI-drafted asset as ready until a human review is ticked.
What about marketing consent and anti-spam law in different countries?
The e-book teaches the principle: marketing goes only to people you have the right to contact in that country, with a working unsubscribe, and service notices are kept separate. The specifics live in a cheat sheet dated October 2026 covering the EU, UK, US, Canada, India, Australia, Singapore, the Gulf and other markets. It is educational, not legal advice: check your privacy and anti-spam law and your adviser before each send.
How do I run a Go/No-Go meeting?
Five working days before launch, with each workstream owner reporting ready, partly or not ready with evidence, the Dashboard readiness percentages on screen and a must-be-true list. The decision is Go, Go with conditions (each with an owner and a date) or No-Go with a new date. The form has the agenda, and the message library has the words for announcing either result without blame.
How can I measure my starting point before I use the kit?
AssessAll's Product Management Judgment, Project & Delivery Leadership and Stakeholder Management & Influence assessments (separate products) show where you stand on the judgement, delivery and influence a launch owner needs. Take one before your next launch and again after the 30-day review.
How do I turn the lessons into a development plan?
Use the Retrospective Log and the three-for-next-time actions as evidence, then see how a Jobulary development plan works to turn them into goals for yourself or your team over the next quarter.
Is this the same as a content calendar or a project plan kit?
No. Bodhih's Content Engine 365 is a creator's content calendar and The Project Playbook covers general project plans. This kit goes deep on one marketing job, the launch, from the brief to the 30-day review, and refers to those kits in one line where they help.
How much does The Product Launch Command Centre cost?
₹999 including 18% GST for buyers in India, or $29 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
How do I get the files after paying?
Instantly. Your download page opens the moment payment succeeds, and a permanent download link is emailed to you. Download each file separately or everything in one ZIP.
What software do I need?
Any of the usual tools: Excel or Google Sheets for spreadsheets, Word or Google Docs for templates, Adobe Acrobat Reader, Preview, Xodo or GoodNotes for the fillable PDFs, and Google, Outlook or Apple Calendar for the calendar plan.
Can I get a refund?
Because it is a digital download, kits are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Can my company buy this for a team?
Yes. Team and company licences, and workshops on this topic run by Bodhih Training, are available. Write to solutions@bodhih.com or call +91 99000 11601.
