Run a company newsletter and email programme people choose to read
A complete email marketing toolkit for small marketing teams, founders and agency managers: the method, the workbook, the forms, the templates and the exact words, from the sign-up form to the monthly report.
- A 10-chapter e-book teaching a seven-step email method (promise, list, plan, write, automate, send, measure), with one composite B2B newsletter running through every chapter
- The Email Programme Workbook: 13 sheets with Settings, editorial calendar, send log with every rate, monthly metrics, segments, flows, sign-up forms, A/B tests, list health, a deliverability checklist and two dashboards
- 4 fillable PDF forms and 6 Word files, including 33 ready-to-edit emails, 100 subject line and preheader patterns, consent wording for legal review and 31 AI prompts
- A Start Here map, a revenue and list-growth forecaster, a send-or-hold card, a mistakes card, deliverability and email law notes dated October 2026, a 65-event calendar and a 42-task CSV
The Email Newsletter System · Bodhih Pro Kits · 175 by Bodhih Training, trainers to 2,000+ companies since 2008.
How do I run a company email newsletter that people open?
Write a one-sentence promise of who it is for and how often, build the list with clear consent and double opt-in, plan a quarter of issues, write one idea with one call to action, automate welcome and re-engagement flows, authenticate your domain, check every send, and review clicks and conversions monthly. The Email Newsletter System kit from Bodhih Training gives you a file for each step.
Want the full free guide first? Read How to Start a Company Email Newsletter People Actually Open.
You already feel the problem. Here is what it is costing you.
A newsletter nobody can explain
It goes out because it always has. Sales says it keeps you visible, customers never mention it, and nobody can point to a deal or an order it helped.
A list that grew the wrong way
Badge scans imported after a trade show, a pre-ticked box on one form, a pop-up promising insights that never arrive. Complaints creep up and mailbox providers start filtering the email for everyone.
Cadence that drifts
Three emails in one week when a launch lands, then silence for six. Readers forget who you are, and the next email gets reported as spam.
Rules you are not sure you meet
Google, Yahoo and Microsoft now require authentication, one-click unsubscribe and low complaint rates from bulk senders. SPF, DKIM and DMARC sound like someone else's job until your email lands in spam.
Numbers that flatter
Open rate went up and the board was pleased, but Apple Mail Privacy Protection has inflated opens since 2021. Nobody is sure which emails actually led to a demo or a sale.
AI drafts and no rules
An assistant can draft an issue in a minute, and every draft starts the same way. It is hard to know what to hand over, what to check and what must stay a human decision.
Picture the next few weeks with the kit open beside you.
Picture the first Monday after you open the kit. You spend twenty minutes on the strategy canvas and come out with one sentence: who the newsletter is for, what they get and how often. By lunchtime it is on the sign-up form, and the Settings sheet in the workbook holds your cadence and targets.
Now it is the Wednesday before a send. As you work down the pre-send checklist, the test email shows a link pointing at the wrong page, and the recipient count is 400 higher than last time. You hold, fix the segment and the link, and send on the promised Thursday morning. The Send Log fills in every rate within a minute of typing eight numbers.
Imagine the end of the month. You open the monthly review form and the Dashboard, and in 45 minutes you know which issue drove the most clicks, whether complaints stayed under your limit and how many new readers stayed for 90 days. The five-line report goes to leadership with one decision to make, and nobody asks about open rate.
And then the quarter review. The welcome series is running with exit rules, the silent subscribers have been asked once and removed, and the DMARC reports show only senders you recognise. Whether you start with the canvas tonight or the workbook tomorrow morning, the next issue will be the first one sent on purpose.
19 files that do the work for you
The e-book shows you how. The tools make it happen. Here is exactly what you download.
The Email Newsletter System (e-book, PDF)
The guide: methods, worked examples, scripts and exercises
Start here: email programme map
The whole job as seven steps with the file to open at each, your first hour, a 30/60/90 day use plan and links to measure your starting point.
Email Programme Workbook
13-sheet workbook: settings, editorial calendar with due dates and risk flags, send log with every rate and a check flag, monthly metrics with trend, segment register, automation flow register, lead magnet and form tracker, A/B test log with lift, list health, deliverability checklist and two dashboards with a click-rate trend and a list-growth chart.
Email Revenue and List-Growth Forecaster
6-sheet calculator: inputs in any currency, a 12-month list-size forecast, a revenue and cost forecast with cumulative net, a four-scenario comparison ranked by revenue, and a summary with a chart.
Newsletter strategy canvas and subscriber persona
Three-page fillable form: the one-page strategy canvas (promise, audience, cadence, format, content pillars, goals), a subscriber persona sheet, and the programme goals and measures page that feeds the workbook Settings.
Pre-send checklist
Two-page fillable checklist for every send: content, links, personalisation, rendering, legal footer, segment and timing checks, a send-or-hold decision and sign-off, then the 24-hour post-send check.
Automation flow planner
Three-page fillable planner for any automated sequence: trigger, entry and exit rules, goal, a step-by-step table with delays and calls to action, edge cases, a test plan and sign-off. One per flow.
Monthly email review form
Two-page fillable form for the 45-minute monthly review: the numbers against target, what worked and what did not, list health, deliverability, decisions and next month's three priorities. The Word report template turns it into the note you send upward.
Email template library
33 ready-to-edit emails in 10 groups: three newsletter layouts, a five-email welcome series, onboarding, a three-email re-engagement series, announcements, events, post-purchase, service notices and corrections, surveys and replies, and internal messages including the monthly report to leadership.
Subject line and preheader swipe file
100 patterns: 80 subject line patterns in 10 groups, each with a filled example, plus 20 preheader patterns and a five-question check before you choose.
Email style guide and sending charter
A one-page style guide for everyone who writes or approves email (voice, structure, formatting, links, images, footer) and a one-page sending charter with ten commitments the team adopts.
Consent and privacy notice wording template
Sample wording, marked for legal review, for sign-up forms (three versions), the double opt-in confirmation email, the email-marketing paragraph of a privacy notice, the consent record you keep, preference centre and unsubscribe pages, and a reply to a subscriber's data request.
Worked example pack: one quarter of a 3,000-subscriber B2B newsletter
The main forms and decisions shown completed for one composite case, January to March 2027: strategy canvas, persona, calendar, a newsletter issue written in full, the welcome series, a monthly review, A/B tests, a deliverability fix and the March report, with the numbers.
AI prompt pack for email marketing
31 tool-agnostic prompts in 10 groups that follow the job (strategy, list building, segments, writing, subject lines, design, automation, deliverability, measurement, multi-country), each with what to paste in and what to check before you use the output.
Send or hold? decision card
If-this-then-that card for sixteen common moments before a send, three questions before any send, and the signals after sending that need action.
Email programme mistakes to avoid
Mistakes-to-avoid card: fourteen common email programme mistakes with what each costs, what to do instead and the file that prevents it, plus six small habits.
Deliverability and email law notes by country (October 2026)
Dated quick reference to mailbox provider rules for bulk senders (Google, Yahoo, Microsoft) and what to check in consent and anti-spam law for the EU, UK, US, Canada, India, Australia, Singapore, the Gulf, the Philippines and African markets.
12-week email programme launch calendar
65 calendar events over twelve weeks, from the strategy canvas to the quarter review, with six issues, three flows and three monthly reviews, each naming the file to open. Import into a new calendar and move to your dates.
Email task board import
42 launch tasks as a CSV ready to import into Trello, Asana, Notion, Planner or Jira, with stage, week, owner, file to open and due date.
Chapter by chapter
Each chapter opens with a real situation, gives you a method and ends with something to do today, using the tools in your kit.
- Format
- PDF e-book + XLSX + fillable PDF + DOCX + printable PDF + ICS + CSV
- Files
- 19 files plus a one-click ZIP
- E-book
- 60 pages
- Workbooks
- 13-sheet programme workbook and 6-sheet forecaster, with sample data, formulas and dashboards
- Works with
- Excel, Google Sheets, LibreOffice, Word, Google Docs, Acrobat Reader, GoodNotes, Google Calendar, Outlook, Apple Calendar, Trello, Asana, Notion, Planner, Jira
- Best for
- Marketing teams of one to five people, founders and agencies running B2B or B2C email in any country and currency
The Email Nobody Opens, and the One They Wait For
Why email programmes fail quietly, and the seven-step loop that replaces a series of sends with a system.
The Promise
A one-sentence promise, a strategy canvas, a subscriber persona and a cadence you can keep for a year.
Building the List with Consent
Five habits for sign-up forms, double opt-in, lead magnets and consent records, and how to track every sign-up point.
List Hygiene and Segmentation
Sunset rules, bounce handling, a three-email re-engagement flow and five to eight segments with rules.
The Editorial Calendar and the Content Mix
Planning a quarter, balancing content pillars, sourcing material and saying no to the extra send.
Writing Emails People Read
From name, subject and preheader, first line, one idea and one call to action, plain text or designed, and AI with human review.
Template, Design and Accessibility
A design brief for phones, dark mode, images off and screen readers, plus neutral criteria for choosing a platform.
Automation Flows
Welcome, onboarding, re-engagement and post-purchase flows with triggers, exit rules, tests and handovers to sales and support.
Deliverability
The 2024 and 2025 bulk-sender requirements, SPF, DKIM and DMARC in plain words, one-click unsubscribe and sender reputation.
Testing and the Pre-Send Checklist
A checklist every send, a send-or-hold decision and A/B tests that teach you something.
Metrics, the Monthly Review and Sending Across Borders
Why opens mislead, benchmarks with care, a 45-minute review, a forecaster and sending across time zones, languages and laws.
The Programme You Now Run
What you now have, and the first hour with the kit.
Not just reading. Tools you will actually open again.
E-book
- The Email Newsletter System: 10 chapters, 2 appendices and 6 hand-drawn figures (PDF)
Start here
- 00-Start-Here-Email-Programme-Map: the job as seven steps with the file to open at each, your first hour and a 30/60/90 day use plan
Spreadsheets
- Email Programme Workbook (13 sheets): Start here, Settings, Editorial Calendar, Send Log, Monthly Metrics, Segments, Automation Flows, Lead Magnets and Forms, AB Tests, List Health, Deliverability Checklist, a Dashboard with a click-rate trend and a Growth Dashboard with a list-growth chart
- Email Revenue and List-Growth Forecaster (6 sheets): inputs in any currency, a 12-month list forecast, a revenue and cost forecast, a four-scenario comparison and a summary chart
Fillable PDF forms
- Newsletter strategy canvas and subscriber persona: promise, reader, pillars, cadence, format, persona, goals and measures
- Pre-send checklist: must and should checks, a send-or-hold decision, sign-off and the 24-hour check
- Automation flow planner: trigger, entry and exit rules, steps, edge cases, test plan and sign-off
- Monthly email review form: the numbers, what worked, list health, deliverability and three priorities
Word templates
- Email template library: 33 ready-to-edit emails, from newsletter layouts and a five-email welcome series to re-engagement, events, post-purchase, corrections and the monthly report to leadership
- Subject line and preheader swipe file: 80 subject line patterns and 20 preheader patterns, each with an example
- Email style guide and sending charter: a one-page style guide and a charter with ten commitments your team can adopt
- Consent and privacy notice wording template: sample form wording, double opt-in email, privacy notice paragraph and consent record, marked for legal review
- Worked example pack: one quarter of a 3,000-subscriber B2B newsletter, with the main forms and decisions completed
- AI prompt pack for email marketing: 31 prompts, each with what to paste in and what to check
Cheat sheets
- Send or hold? decision card: sixteen if-this-then-that moments, three questions before any send and after-send signals
- Email programme mistakes to avoid: fourteen mistakes with the cost, the fix and the file that prevents each
- Deliverability and email law notes by country, dated October 2026
Calendar and import
- 12-week email programme launch calendar (ICS): 65 events for Google Calendar, Outlook or Apple Calendar
- Email task board import (CSV): 42 tasks for Trello, Asana, Notion, Planner or Jira
When you have worked through it, you will be able to…
Every outcome is practised with a worked example and a tool, not just described.
- Write a newsletter promise and put it on every sign-up form
- Collect subscribers with clear consent, double opt-in and a consent record
- Plan a quarter of issues and protect the cadence when extra send requests arrive
- Write emails with a subject and preheader pair, one idea and one call to action
- Set up welcome, onboarding, re-engagement and post-purchase flows with trigger and exit rules
- Explain SPF, DKIM and DMARC to whoever manages your domain and check they pass
- Run a 45-minute monthly review on clicks, conversions, complaints and list growth
- Use AI for drafts, subject line variants and analysis with clear human review rules
Know your starting point. Prove your progress.
People who measure before and after improve faster and can show it. AssessAll, our sister assessment platform, has AI-graded assessments that pair with this kit. Take one now, work through the kit, then re-take it.
Global Email Writing Drill
Take the assessment →AssessAll assessmentData Interpretation — Tables & Charts
Take the assessment →AssessAll assessmentBusiness Email Tone and Etiquette Assessment for Office, Support and Early-Career Staff
Take the assessment →JobularyHow a Jobulary development plan works
Make it a growth plan →A taste of Chapter 1
Two ideas from marketing research underpin this. The first is the 95-5 observation that the LinkedIn B2B Institute published in 2021 with Professor John Dawes of the Ehrenberg-Bass Institute: at any moment, only about 5% of business buyers are in the market for what you sell; the other 95% will not buy for months or years. You cannot persuade the 95% to buy now. What you can do is make sure your name comes to mind when they enter the market. Byron Sharp and his Ehrenberg-Bass colleagues call this mental availability: being thought of, in the buying situation, with recognisable brand cues. A fortnightly email that people read is one of the cheapest ways a small company has to stay thought of.
The honest comparison
| Free templates and typical advice | This kit | |
|---|---|---|
| Starting point | A template and a send button | A one-sentence promise, a strategy canvas and a persona before the first issue |
| Growing the list | Import every contact you have | Consent wording for review, double opt-in, lead magnets and sign-up points tracked for 90-day retention |
| Planning | Send when there is news | A quarter on the Editorial Calendar with owners, due dates and risk flags |
| Writing | A few subject line tips | 33 emails to edit, 100 subject and preheader patterns, a style guide and 31 AI prompts |
| Automation | A welcome email written once | Four flows planned with triggers, exits, edge cases and a test plan, logged with review dates |
| Deliverability | Not mentioned | SPF, DKIM and DMARC in plain words, a DNS request script, a dated checklist and provider rules |
| Measurement | Open rate in a slide | A send log that calculates every rate, list health, two dashboards, a monthly review and a forecaster |
Made for you if…
- Marketing managers who own the newsletter and the automated emails alongside everything else
- Small marketing teams of one to five people who want one repeatable email process
- Founders and business owners who do their own marketing
- Agency account managers running email programmes for clients
- B2B and B2C companies sending to readers in more than one country, including India, the UK, the US, the Gulf, Singapore, the Philippines, Africa and Australia
- Teams moving from reporting open rates to measuring clicks, conversions and list health
Probably not for you if…
- Anyone looking for legal advice: the kit teaches good practice and points you to your privacy and anti-spam law, with country notes dated October 2026
- Creators planning social content across many channels: Content Engine 365 covers that; this kit goes deep on a company's email programme
- Teams wanting a guide to one email platform's buttons: the kit is tool-agnostic and gives criteria for choosing and checking any platform
Built by trainers, tested in real rooms.
Bodhih Training has designed and delivered corporate programmes since 2008. Bodhih Pro Kits package what works in those workshops into a guide plus the exact tools we use, so you can apply it the same day without a facilitator in the room.
From here to using it in three steps
- STEP 1
Tap Get the kit
Name, email and country. UPI, card or netbanking in India; international cards everywhere else. No account to create.
- STEP 2
Download instantly
Your download page opens at once, with every file and a one-click ZIP. A permanent link lands in your inbox too.
- STEP 3
Open the first tool
Start with the quick-start chapter, then the main spreadsheet or planner. Most buyers use something from the kit the same day.
Send the next issue on purpose
Open the Start Here map, write your promise and type it into the Settings sheet. Whether you begin with the strategy canvas tonight or the workbook tomorrow morning, every send that follows has a file, a check and a place in the review.
Personal licence for the buyer's own use (and use with your own team or clients where the kit says so). Please don't share or resell the files. Team and company licences: solutions@bodhih.com.
What buyers say
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The Email Newsletter System: FAQs
Read the free guideAlready bought? Resend my linkHow often should a company send a newsletter?
As often as you can keep up for a year without the quality dropping. For a team of one or two with other jobs that is usually fortnightly or monthly; weekly works with a light format such as a curated digest. Put the cadence on the sign-up form and protect it on the Editorial Calendar.
What is a good email click rate?
It depends on your industry, list and format, so use published benchmarks only as a first target. Mailchimp's benchmark page, with data last updated in December 2023, shows an overall average click rate of 2.62% for campaigns to at least 1,000 subscribers. Within three months, replace that with your own history from the Send Log.
Is open rate still worth tracking?
Only with a caution flag. Since Apple released Mail Privacy Protection in 2021, many opens are recorded whether or not a person read the email. The kit leads with clicks, conversions, unsubscribes, complaints, net list growth and revenue per thousand delivered.
Do I need SPF, DKIM and DMARC for a small list?
Google and Yahoo have required them from bulk senders since February 2024, and Microsoft from May 2025, and the same records help every sender. Chapter 8 explains each one in plain words and the e-book includes the exact message to send to whoever manages your domain.
Does the kit tell me what the law is in my country?
No. It teaches good practice that works across countries, and a dated cheat sheet lists what to check in the EU, UK, US, Canada, India, Australia, Singapore, the Gulf, the Philippines and several African markets. Check your privacy and anti-spam law, your company policy and a qualified adviser before you collect addresses or send to a new country.
Which email platform does the kit use?
None in particular. The kit is tool-agnostic and gives criteria for choosing a platform: authentication and one-click unsubscribe support, double opt-in, segments and flows with exit rules, complaint reporting, time-zone sending and full export of your list and consent records.
Can I use AI to write our emails?
Yes, for drafts, cuts, subject line candidates, alt text and spotting patterns in your numbers. A person decides what is sent, checks every fact and link, and keeps subscriber data out of tools not approved for it. The prompt pack has 31 prompts, each with what to paste in and what to check.
Does it work for B2C as well as B2B?
Yes. The worked example follows a B2B newsletter, and the book shows where B2C differs: larger lists, higher cadence, designed emails with product images and revenue you can read the next morning. The Send Log counts conversions and revenue however you define them.
How can I measure my starting point?
Bodhih's sister platform AssessAll offers the Global Email Writing Drill, Data Interpretation: Tables and Charts, and the Business Email Tone and Etiquette Assessment. They are separate products, linked from the Start Here map, and show where your writing and number skills stand before you begin.
How do I turn this into a development plan?
Jobulary helps you turn the skills in the kit (writing, analysis, planning) into a development plan for yourself or your team. The Start Here map links to how a Jobulary development plan works.
How much does The Email Newsletter System cost?
₹999 including 18% GST for buyers in India, or $29 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
How do I get the files after paying?
Instantly. Your download page opens the moment payment succeeds, and a permanent download link is emailed to you. Download each file separately or everything in one ZIP.
What software do I need?
Any of the usual tools: Excel or Google Sheets for spreadsheets, Word or Google Docs for templates, Adobe Acrobat Reader, Preview, Xodo or GoodNotes for the fillable PDFs, and Google, Outlook or Apple Calendar for the calendar plan.
Can I get a refund?
Because it is a digital download, kits are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Can my company buy this for a team?
Yes. Team and company licences, and workshops on this topic run by Bodhih Training, are available. Write to solutions@bodhih.com or call +91 99000 11601.
