Choose the bids you can win, then write, price and submit them with a file for every step
A complete system for RFPs, RFQs, tenders and proactive proposals: capture, bid/no-bid, compliance, win themes, pricing, reviews, submission, orals and debriefs. Open the ZIP, type your deadline, and the bid plan works back from it.
- A 10-chapter e-book teaching the Decide, Design, Deliver, Debrief method, with one composite tender followed through every chapter
- The Bid Manager Workbook: 16 Excel sheets including pipeline, weighted bid/no-bid scoring, compliance matrix, backward timeline, pricing, a price-to-win simulator, reviews, win-loss and a dashboard
- 5 fillable PDF forms and 7 Word templates, including a proposal master template, an executive summary template with two examples, 42 messages and scripts and 30 AI prompts
- A Start Here map, 4 printable cheat sheets including dated tender rules by country, a 26-event bid calendar and a 42-task CSV for Trello, Asana, Notion, Planner or Jira
The Proposal and Tender Response Kit · Bodhih Pro Kits · 88 by Bodhih Training, trainers to 2,000+ companies since 2008.
How do you write a winning tender response?
Decide carefully which tenders to bid for, using knockouts and a weighted score. Build a compliance matrix before writing, answer every question in the buyer's structure with the benefit first and proof behind it, price against the evaluation model, and review like an evaluator. The Proposal and Tender Response Kit from Bodhih Training has a file for every step.
Want the full free guide first? Read How to Write a Winning Tender Response, Step by Step.
You already feel the problem. Here is what it is costing you.
Bidding on everything
Every RFP feels like an opportunity, so the team chases all of them. The cost is invisible until someone adds up the hours spent on bids that were never winnable.
The RFP arrives cold
You read it the day it is published, while the winner helped shape it months ago. Without capture work, the best writing in the world starts from behind.
Disqualified on a technicality
A missing declaration in an appendix nobody opened, a file in the wrong format, a pricing cell left blank. Good bids are excluded before anyone scores them.
Proposals that sound like everyone else's
Trusted partner, proven track record, customer-centric. Evaluators skim sentences that could describe any supplier, and they score nothing.
Pricing at 10 p.m. on deadline eve
The price arrives last, with a margin nobody approved and no idea how the buyer's formula will score it against rivals.
Lessons that never get learned
Nobody asks for a debrief, the good answers stay in someone's laptop, and the next bid starts from a blank page again.
Picture the next few weeks with the kit open beside you.
Picture the Tuesday after a tender lands. Instead of six people writing in six documents, you open the Start Here map, type the deadline into the workbook and watch the timeline lay itself out backwards, with reviews and a three-day upload buffer already protected. By lunchtime the bid/no-bid score is on the screen and the decision is written down with its reasons.
Now it is day 15. As you open the compliance matrix, every requirement has an owner and a status, and the one mandatory item at risk is flagged in red, early enough to fix with a clarification question. The win themes sheet shows four themes, each with proof. The one that rested on an adjective was cut a week ago.
Imagine the red team afternoon. Two colleagues who never touched the bid score each answer against the buyer's own guide. The weakest answer gets rewritten to lead with the customer's benefit, and the price checks sheet confirms the schedule total matches the workbook to the penny.
And then the upload, three days early, with the receipt saved and the deadline day empty. Whether you start with the e-book this evening or the workbook on your next live bid, every step from capture to debrief has a file waiting for it.
21 files that do the work for you
The e-book shows you how. The tools make it happen. Here is exactly what you download.
The Proposal and Tender Response Kit (e-book, PDF)
The guide: methods, worked examples, scripts and exercises
Start Here map
The bid cycle as 12 steps with the file to open at each, your first hour and a 30/60/90 day use plan.
Bid Manager Workbook
16-sheet workbook: settings, pipeline with deadlines, weighted bid/no-bid scoring, compliance matrix, timeline worked back from the deadline, clarifications, win themes, price build-up, price-to-win simulator, price checks, review comments, bid hours, win-loss register, content library and a dashboard with a chart.
Bid / no-bid decision form
Two-page fillable form for the 30-minute decision meeting: knockouts, eight weighted criteria scored independently, the recommendation, the decision, conditions and the resources committed.
Tender analysis worksheet
Three-page fillable worksheet for reading the tender pack in three passes: the rules, the requirement, and the contract and pricing, ending with knockouts, risks and clarification questions.
Win strategy sheet
Three-page fillable sheet: the one-page capture plan, the win themes built from hot buttons, discriminators and proof, and the competitor and price position.
Proposal review scoring sheet
Three-page fillable sheet for colour team reviewers: score each answer as an evaluator would against the buyer's guide, test the executive summary, and record the gold team sign-off.
Post-bid debrief form
Two-page fillable form for the buyer debrief and the internal lessons review, win or lose, feeding the Win-Loss register and the content library.
Proposal master template
Every section of a full proposal or tender response with guidance, the five-part answer structure, and tables for requirements, implementation, social value and risks.
Executive summary template with examples
The six-block executive summary with a fill-in template, weak and strong opening lines, two complete composite examples (a public tender and a proactive proposal) and a five-minute test.
Case study and reference template
A one-page case study structure with a permission checklist, a completed composite example, a reference contact template and rules for choosing which case studies to use.
Bid message and script library
42 ready-to-edit emails, clarification questions, cover letters, chasers, orals scripts, debrief requests and words for hard moments, numbered by stage.
Bid policy one-pager
A one-page bid policy your organisation can adopt: seven if-then rules, roles and approvals, ethics and contact rules, AI use in bids and the learning loop.
Worked example pack: the Meridian Water tender
One composite tender followed from capture to award: the main forms and decisions shown completed, with the numbers, so you can see what good looks like at each step.
AI prompt pack for proposals and tenders
30 tool-agnostic prompts grouped by stage of the bid, each with what to paste in and what to check before you use the output, plus confidentiality and human review rules.
Bid decision card
If this, do that: the bid/no-bid rules and the in-bid decisions on one card.
Submission checklist card
Production day, upload day and after-submission checks, so nothing disqualifies a good bid.
Proposal mistakes to avoid
Fifteen ways good bids lose, the fix for each and the kit file that prevents it.
Public tender rules by country (October 2026)
Dated pointers to portals, laws and recent changes in the UK, EU, US, India, Singapore, Australia, the Gulf, the Philippines, Kenya, Nigeria and South Africa.
3-week bid calendar
26 events for a 21-day tender, from release to upload three days early, plus orals preparation and a lessons review. Import, then move the dates to your deadline.
Bid task board import
42 tasks from capture to debrief, with stage, owner role, day offset from release and the file to use, ready for Trello, Asana, Notion, Planner or Jira.
Chapter by chapter
Each chapter opens with a real situation, gives you a method and ends with something to do today, using the tools in your kit.
- Format
- PDF e-book + XLSX + fillable PDF + DOCX + printable PDF + ICS + CSV
- Files
- 21 files plus a one-click ZIP
- E-book
- 63 pages
- Workbook
- 16 sheets with sample data, formulas, a price-to-win simulator and a dashboard
- Works with
- Excel, Google Sheets, LibreOffice, Word, Google Docs, Acrobat Reader, GoodNotes, Google Calendar, Outlook, Apple Calendar, Trello, Asana, Notion, Planner, Jira
- Best for
- B2B sales, bid and presales teams answering RFPs, RFQs and tenders, from small firms to global sales organisations
Most Bids Are Lost Before Anyone Writes a Word
Why most bids are decided before anyone writes, and the Decide, Design, Deliver, Debrief method in one page.
Win It Before the RFP
Opportunity capture before the RFP: the one-page capture plan, MEDDICC, SPIN and Challenger ideas in plain words, and mutual action plans.
Bid or No-Bid
Knockouts first, then eight weighted criteria, two thresholds and a 30-minute decision meeting, plus how to say no well.
Read the Pack, Build the Matrix
Reading the tender pack in three passes, building the compliance matrix and turning it into a buyer-ordered outline.
Plan the Bid Back from the Deadline
Bid roles, a 21-day plan worked back from the deadline, the kick-off meeting and clarification questions that help you, not your rivals.
Win Themes and Discriminators
Win themes built from the customer's hot button, your discriminator and proof, plus ghosting without naming rivals.
Write for the Evaluator
Writing for a careful, tired evaluator: customer first, the five-part answer, solution and method, case studies, risks and AI help.
The Executive Summary That Wins
The six-block executive summary, drafted early, rewritten after the red team and tested on a stranger.
Pricing and Price-to-Win
Cost first, target and walk-away margins, the price scoring formula, an honest price-to-win estimate and pricing schedule checks.
Public Sector Tenders Around the World
What public tenders share across countries, what varies, social value, and contact and hospitality rules.
Reviews, Submission and Orals
Blue, pink, red and gold reviews, submission three days early, and presentations and orals.
The Next Bid Starts at the Debrief
Debriefs, the win-loss register, the content library and if-then rules that make the cycle stick.
Using AI in Bids Safely
Six rules for using AI assistants in bids safely, with an evaluator-scoring prompt.
Bid Terms in Plain Words
Plain definitions of thirteen bid terms from RFI to social value.
Not just reading. Tools you will actually open again.
E-book
- The Proposal and Tender Response Kit: 10 chapters, 2 appendices and 6 hand-drawn figures (PDF)
Start here
- 00-Start-Here-Map: the bid cycle as 12 steps with the file to open at each, your first hour and a 30/60/90 day use plan
Spreadsheet
- Bid Manager Workbook (16 sheets): Start here, Settings, Pipeline, Bid No-Bid, Compliance Matrix, Timeline, Clarifications, Win Themes, Pricing, Price to Win, Price Checks, Reviews, Bid Effort, Win-Loss, Content Library and a Dashboard with 27 live measures and a chart
Fillable PDF forms
- Bid / no-bid decision form: knockouts, eight weighted criteria, decision and conditions
- Tender analysis worksheet: the three-pass read of the tender pack
- Win strategy sheet: capture plan, win themes, competitors and price position
- Proposal review scoring sheet: red team scoring, executive summary test and gold team sign-off
- Post-bid debrief form: buyer debrief and internal lessons review
Word templates
- Proposal master template: every section with guidance and the five-part answer structure
- Executive summary template with two complete composite examples
- Case study and reference template with a permission checklist
- Bid message and script library: 42 emails, clarification questions, cover letters, chasers, orals scripts and debrief requests
- Bid policy one-pager with seven if-then rules your organisation can adopt
- Worked example pack: one composite tender from capture to award, with the numbers
- AI prompt pack for proposals and tenders: 30 prompts, each with what to paste in and what to check
Cheat sheets
- Bid decision card: if this, do that
- Submission checklist card
- Proposal mistakes to avoid: fifteen traps and the fix for each
- Public tender rules by country, dated October 2026
Calendar and import
- 3-week bid calendar (ICS): 26 events for Google Calendar, Outlook or Apple Calendar
- Bid task board import (CSV): 42 tasks for Trello, Asana, Notion, Planner or Jira
When you have worked through it, you will be able to…
Every outcome is practised with a worked example and a tool, not just described.
- Decide which opportunities to bid for with knockouts, a weighted score and a written reason
- Plan capture work before the RFP is published, using a one-page plan per opportunity
- Read a tender pack in three passes and build a compliance matrix and buyer-ordered outline before anyone writes
- Plan a bid backwards from the deadline, with protected reviews and an upload three days early
- Write win themes that combine the customer's hot button, your discriminator and proof
- Write answers and an executive summary that an evaluator can score quickly and highly
- Price against the buyer's evaluation model with target and walk-away margins agreed in advance
- Run colour team reviews, submit cleanly, present at orals and learn from every debrief
Know your starting point. Prove your progress.
People who measure before and after improve faster and can show it. AssessAll, our sister assessment platform, has AI-graded assessments that pair with this kit. Take one now, work through the kit, then re-take it.
Bid and Proposal Quality Assessment for Sales, Consulting and Grant Teams
Take the assessment →AssessAll assessmentWritten Sales Communication
Take the assessment →AssessAll assessmentPresales & Solution Consulting - Situational Judgement
Take the assessment →JobularyIf-then plans that make habits stick (Jobulary)
Make it a growth plan →A taste of Chapter 8
Tunde runs a medical equipment distributor in Lagos. Two years ago he lost a hospital tender by 2%. He had priced as he always did, adding his usual margin to his costs. The next time, before setting a price, he sat down with the evaluation model and worked out how many points each naira of price was worth. He won the next tender at a higher margin than the one he had lost. Pricing a bid is not the same as pricing a product. You are pricing against an evaluation model and a set of rivals, and you need to know where your walk-away point is before the pressure starts. Take those three things in the right order, cost, then evaluation model, then rivals, and the pricing meeting gets calmer and shorter.
The honest comparison
| Free templates and typical advice | This kit | |
|---|---|---|
| Deciding to bid | A gut feeling and a senior person's enthusiasm | Knockouts, eight weighted criteria, two thresholds and a recorded decision |
| Compliance | A blank table with three columns | A matrix that flags mandatory risks and overdue items, feeding a buyer-ordered outline |
| Planning | Start writing and hope | A timeline that works back from your deadline, a calendar file and a task board import |
| Writing | Generic advice to be persuasive | A five-part answer structure, win themes with proof, and weak and strong examples |
| Pricing | Cost plus the usual margin | Price build-up, an evaluation simulator, walk-away price and schedule checks |
| Seeing what good looks like | Empty templates | Sample rows in every sheet and a worked example pack following one tender to award |
| Where it works | Assumes one country's rules | Global principles plus a dated cheat sheet of portals and rules in eleven markets |
Made for you if…
- B2B sales managers and account managers who respond to RFPs and tenders
- Bid managers and proposal writers who want one complete, consistent system
- Founders and owners of small firms who sell to larger companies or the public sector
- Sales operations, presales and business development teams in SaaS, IT services, manufacturing, distribution and professional services
- Channel and partner teams who bid jointly with resellers or distributors
- Sales and L&D leaders building a repeatable bid process across countries
Probably not for you if…
- Anyone looking for legal advice on procurement law or contracts: the kit teaches good practice and points you to the official source and your legal adviser
- Readers who want personal negotiation technique: Bodhih's Ask Better, Get More kit covers that; this kit goes deep on bids
- Teams wanting a ready-written proposal to copy: the kit gives structure, examples and tools, and you supply the substance
Built by trainers, tested in real rooms.
Bodhih Training has designed and delivered corporate programmes since 2008. Bodhih Pro Kits package what works in those workshops into a guide plus the exact tools we use, so you can apply it the same day without a facilitator in the room.
From here to using it in three steps
- STEP 1
Tap Get the kit
Name, email and country. UPI, card or netbanking in India; international cards everywhere else. No account to create.
- STEP 2
Download instantly
Your download page opens at once, with every file and a one-click ZIP. A permanent link lands in your inbox too.
- STEP 3
Open the first tool
Start with the quick-start chapter, then the main spreadsheet or planner. Most buyers use something from the kit the same day.
The next RFP is coming either way. Decide faster and bid better when it lands.
Open the Start Here map, type your next deadline into the workbook and score the opportunity before anyone writes a word. Whether you begin with the e-book tonight or the Bid Manager Workbook on your next live bid, every step has a file ready.
Personal licence for the buyer's own use (and use with your own team or clients where the kit says so). Please don't share or resell the files. Team and company licences: solutions@bodhih.com.
The Bodhih family, when you are ready for more
Ask Better, Get More
Negotiation scripts and planners.
Speak on the Spot
Presenting and pitching with confidence.
AssessAll
250+ AI-graded assessments to measure skills and earn verified credentials.
Jobulary
Individual development plans that start from evidence and stay yours.
Bodhih Training
Run this topic as a live workshop for your team, in person or online.
Pewple
Book a vetted coach for career, leadership or communication. Pay per session.
Bodhih.org pathways
Certification pathways in Applied AI, Workplace English and management.
The Proposal and Tender Response Kit: FAQs
Read the free guideAlready bought? Resend my linkHow do I decide whether to bid on an RFP?
Check knockouts first: any mandatory requirement, contract term or deadline you cannot meet means no-bid. Then score the opportunity on weighted criteria such as relationship, fit, competitive position and margin. The kit's Bid No-Bid sheet and decision form do this in a 30-minute meeting and record the reason.
What is a compliance matrix in a tender?
A table with one row for every requirement in the tender pack, showing its type, marks, where your response answers it, the owner and whether you comply. It prevents disqualification and becomes the outline of your response. The workbook's Compliance Matrix sheet flags mandatory requirements at risk and overdue items.
Does this kit work for public sector tenders and private RFPs?
Yes. The method applies to both. Chapter 9 explains what public tenders share across countries, and a dated cheat sheet lists portals and recent rule changes in the UK, EU, US, India, Singapore, Australia, the Gulf, the Philippines, Kenya, Nigeria and South Africa. Always follow the tender documents and check the official source.
What makes a good executive summary for a proposal?
It is a short argument for one customer: their goal, the issues that make it hard, your solution as outcomes, why you with proof, the result in their measures and a clear ask. The kit's template has six blocks, weak and strong opening lines and two complete examples.
How should we use AI tools in bids?
Use only approved tools, within your policy and each tender's confidentiality terms. AI can extract requirements, draft, edit and rehearse; people decide whether to bid, what to price and what to commit, and check every fact. The prompt pack has the prompts with a check for each.
How do I measure the starting point of our bid quality?
AssessAll offers three assessments that match this kit: Bid and Proposal Quality Assessment for Sales, Consulting and Grant Teams, Written Sales Communication, and Presales & Solution Consulting - Situational Judgement. Use one as a baseline before your next bid and again after a quarter of using the kit. Links are on the Start Here map. The assessments are separate products and are not included.
How do I turn the bid policy into team habits?
The bid policy one-pager is written as if-then rules, such as: if an RFP arrives, then we score it before anyone writes. The Jobulary guide 'If-then plans that make habits stick', linked on the Start Here map, explains why rules in this form are easier to keep and how to build them into a development plan.
Will this kit help us win more bids?
No kit can promise results: outcomes depend on your market, offer, price and competition. What the kit does is give you a disciplined process and the tools to run it, so you spend effort on bids you can win and make each response easier for evaluators to score.
Which software do I need?
The workbook opens in Excel, Google Sheets or LibreOffice and uses no macros. The forms are fillable in Acrobat Reader and most PDF apps. The Word templates open in Word or Google Docs, the calendar imports into Google Calendar, Outlook or Apple Calendar, and the CSV imports into Trello, Asana, Notion, Planner or Jira.
Is the kit based on a particular proposal methodology?
The Decide, Design, Deliver, Debrief method, the tools and all wording are original to Bodhih Training. Where the kit uses widely known ideas, such as MEDDICC, SPIN, the Challenger research, colour team reviews and price-to-win, it explains them in its own words and credits their origin.
How much does The Proposal and Tender Response Kit cost?
₹999 including 18% GST for buyers in India, or $29 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
How do I get the files after paying?
Instantly. Your download page opens the moment payment succeeds, and a permanent download link is emailed to you. Download each file separately or everything in one ZIP.
What software do I need?
Any of the usual tools: Excel or Google Sheets for spreadsheets, Word or Google Docs for templates, Adobe Acrobat Reader, Preview, Xodo or GoodNotes for the fillable PDFs, and Google, Outlook or Apple Calendar for the calendar plan.
Can I get a refund?
Because it is a digital download, kits are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Can my company buy this for a team?
Yes. Team and company licences, and workshops on this topic run by Bodhih Training, are available. Write to solutions@bodhih.com or call +91 99000 11601.
