Set and raise your prices with evidence, not nerve
A complete, implementation-grade kit for owners, finance and sales leads in small and mid-size B2B and B2C businesses in the US, Canada, the UK, the EU, Australia and New Zealand: find your floor and ceiling, stop discount leaks and plan an increase customers can accept.
- Pricing Strategy Workbook with 27 sheets: self-assessment, price-volume-margin, value map, Van Westendorp, tiers, deal register and a customer-by-customer increase plan
- 44 ready-to-adapt notices, call scripts and pushback replies
- A business case calculator that shows the high-loss case first, and a sign-off memo
- Price rules by country (November 2026), a 45-minute team briefing and an LMS-ready knowledge check
The Pricing Strategy and Price Increase Kit · Bodhih Pro Kits · 325 by Bodhih Training, trainers to 2,000+ companies since 2008.
How do you raise prices with evidence?
Work out your margin and how much volume a rise could cost, set a floor from variable cost and a ceiling from customer value, research willingness to pay, control discounts, segment customers, call key customers first and monitor churn for six months. The Pricing Strategy and Price Increase Kit from Bodhih Training has a file for each step.
Want the full free guide first? Read How to Raise Prices Without Losing Customers: A Step-by-Step Method.
You already feel the problem. Here is what it is costing you.
A price nobody has looked at for years
Costs have risen and the product has improved, but the price list is the same. Every month you wait, the gap is harder to close.
Discounts that leak the margin
Reps give what closes the deal, free months and waived fees go unrecorded, and the money you keep is far below the list price.
Fear of losing customers
Without the arithmetic, every rise feels like a gamble. Nobody knows how many customers you could lose before you are worse off.
Rules that differ by market
Notice periods, drip pricing, 'was' prices and contract terms vary by country. Most templates assume one market and say nothing about them.
Picture the next few weeks with the kit open beside you.
Picture the week after you open this kit. Open the Start-here map tonight and score the 18 practices on the self-assessment: the gaps tell you where to begin, and it is often the discounts, not the list price.
By the end of the first week you know your contribution margin, how much volume a rise could cost before it stops paying, and what your value map says customers gain. As you build the customer plan, notice how different the right increase is for a new customer, a struggling one and your largest account.
Six months later, the dashboard shows what happened against the break-even line, the pushback log shows customers' own words and every decision has a memo. Whether you hold, adjust or extend next year, you are deciding from evidence.
23 files that do the work for you
The e-book shows you how. The tools make it happen. Here is exactly what you download.
The Pricing Strategy and Price Increase Kit (e-book, PDF)
The guide: methods, worked examples, scripts and exercises
Start here: pricing and price increase map
The job in eleven steps with the file to open at each, your first hour, your first week, the 30/60/90-day plan, the 'Brand it in five minutes' box and where to measure your skills.
Pricing Strategy Workbook
27 sheets: Settings, maturity self-assessment with gap-to-action plan, unit economics, price-volume-margin calculator, value map, competitor prices, willingness-to-pay responses and curves (Van Westendorp), Gabor-Granger, good-better-best tiers, discount bands, deal register, pocket price waterfall, customer-by-customer increase plan, monthly monitor, pushback log, decision log, evidence register, RACI, roadmap, jurisdiction crosswalk, official sources, UK/US glossary, What changed log and a dashboard with six charts and traffic lights.
Price change business case calculator
Six sheets: start here, assumptions, one-off costs and risk allowances, three options (do nothing, same increase for everyone, segmented plan) under high, mid and low volume loss, gains against doing nothing, break-even volume loss, a break-even grid for any margin and a dashboard with three charts.
Value and price workshop form
Three pages for a 90-minute workshop: the cost floor and contribution margin, the value map (economic value to the customer) and the price decision between floor and ceiling.
Willingness-to-pay research kit
Three pages: a value interview guide, a Van Westendorp and Gabor-Granger survey you can copy into any survey tool, and the checklist for running and reading the study fairly.
Discount approval request form
One page for any discount above the rep's limit: the deal, the discount, the give-get, the competitive evidence and the approver's decision.
Price increase go/no-go checklist
Two pages to sign off before any notice goes out: economics, segmentation, contracts and local rules, communication, team, billing and monitoring, with a go/no-go decision.
Post-increase review form (30, 90 and 180 days)
Two pages for the reviews after a price change: what happened against the plan, the pushback themes, churn against break-even and the decision to hold, adjust or extend.
Pricing and discount policy starter
A 13-section policy and procedure starter for your adviser to check: ownership and yearly review, how prices are set, price list and tiers, discount bands and give-gets, special terms, the procedure for changing prices, showing prices, competitors, fair treatment, AI and records.
Price change decision memo (leadership sign-off)
A seven-part memo for the board or owner: decision requested, why now, options with gains under high, mid and low loss, the plan by segment, limits and controls, risks and sign-off.
Price increase communication library
44 numbered items: team announcement, FAQ and concession limits, ten customer notices (standard, at-risk, deep discount, strategic follow-up, anniversary, consumer, new plans, reminder, effective day, separate annual offer), six call scripts, fourteen pushback replies, six new-sale scripts and four follow-ups.
Price list and plan comparison template
A brand-ready customer-facing price list: three-plan comparison, billing and terms (including a no-hidden-fees line and your notice of price changes), services and a dated version line.
Team briefing session plan (45 minutes)
A timed 45-minute session for everyone who talks to customers about price: the numbers, the plan by segment, concession limits, paired pushback practice, a rewrite exercise and the knowledge check.
Worked example pack: Sam's price review and increase
The kit's main files completed for one fictional composite case, a 22-person software and services firm in Denver: self-assessment, unit economics and PVM, value map, willingness-to-pay results, tiers, discount policy, the plan by segment, the business case, pushback and the six-month results.
AI prompt pack for pricing and price increases
27 tool-agnostic prompts grouped by step of the job, each with what to paste in and what to check, plus six human review rules: costs, value, competitors, willingness to pay, tiers, discounts, the increase plan, letters, pushback, monitoring and rules.
Numbers that matter: pricing KPI card and break-even grid
14 numbers a pricing programme runs on, each with a plain-words definition, formula, where it lives and what to do if it moves, plus the break-even grid for nine margins.
Price increase decision cards and fifteen mistakes
If-this-then-that decisions for price cuts, competitors, discounts, pushback, strategic and at-risk customers, notice, consumer customers, reasons and stop rules, plus fifteen mistakes with what to do instead.
Price rules by country (November 2026)
Dated orientation on total-price and drip-pricing rules, price reductions, raising prices in contracts and subscriptions, competition law and price-change messages for the US, Canada, the UK, the EU, Australia, New Zealand and India.
Knowledge check answer key
The printable answer key for the 14-question knowledge check: the correct option and the reason, with guidance on pass marks and follow-up.
Knowledge check: pricing and price increases (LMS-ready)
14 scenario-based multiple-choice questions with the correct answer and an explanation, in the columns most LMS tools import (question, option_a to option_d, correct, explanation). Imports into Bodhih LMS or any LMS that accepts CSV.
Price review and increase calendar (one year)
43 events: diagnosis, research, design, the decision, notices, the effective date, weekly pushback reviews while notices are live, monthly monitor reminders, the 30, 90 and 180-day reviews and the rules re-check. Day 1 is your start: change the start date to yours. Imports into Google, Outlook or Apple Calendar.
Pricing task board (CSV import)
35 tasks with stage, owner, due day, priority and the kit file to use. Imports into Trello, Asana, Notion, Microsoft Planner or Jira.
Chapter by chapter
Each chapter opens with a real situation, gives you a method and ends with something to do today, using the tools in your kit.
- Format
- PDF e-book + XLSX + fillable PDF + DOCX + printable PDF + CSV + ICS
- Files
- 23 files plus a one-click ZIP
- E-book
- 69 pages
- Works with
- Excel, Google Sheets, Apple Numbers, LibreOffice, Word, Google Docs, Acrobat Reader, Google Calendar, Outlook, Apple Calendar, Trello, Asana, Notion, any LMS that imports CSV
- Best for
- Owners, finance and sales leads in small and mid-size B2B and B2C businesses
- Rules checked
- November 2026
Price, Volume and Margin: The Arithmetic Behind Every Price Decision
Contribution margin and the break-even volume formula: how much business you can lose after a rise, and must win after a cut.
Know Your Floor: Costs, Contribution and Cost-Plus Pricing
Split costs into fixed and variable, find contribution per unit, and use cost-plus as the floor it is.
Know Your Ceiling: Value-Based Pricing and the Value Map
Build a value map from the customer's next best alternative, test it with customers and find the price ceiling.
Know the Market: Competitive Pricing Without Copying
Log competitors' public prices as a reference, never copy them, and never discuss prices with a competitor.
Ask the Buyer: Willingness-to-Pay Research in Plain Words
Value interviews, Van Westendorp, Gabor-Granger and conjoint in plain words, and how to read them fairly.
Packaging and Good-Better-Best Tiers
Three tiers for three kinds of customer, real fences, a natural middle choice and one dated price list.
Discount Policy and Approvals
The pocket price waterfall, discount bands with approvers, give-gets for every discount and a deal register.
Planning the Price Increase: Who, How Much and When
Segment customers, set increases by segment, check contracts, read the business case high-loss case first.
Telling Customers: Calls, Letters and the Rules on Showing Prices
Calls before letters, the anatomy of a notice, service versus marketing messages and consumer price display rules.
Pushback, Churn and the Next Review
Pushback replies, concession limits, six months of monitoring against break-even, and AI with a person deciding.
Not just reading. Tools you will actually open again.
Start here
- 00-Start-Here-Pricing-Map.pdf: the job in eleven steps with the file for each, your first hour, your first week, a 30/60/90-day plan and the 'Brand it in five minutes' box
Workbooks
- Pricing-Strategy-Workbook.xlsx: 27 sheets including Settings, an 18-practice maturity self-assessment with a gap-to-action plan, unit economics, price-volume-margin calculator, value map, competitor prices, willingness-to-pay responses and Van Westendorp curves, Gabor-Granger, good-better-best tiers, discount bands, deal register, pocket price waterfall, customer-by-customer increase plan, monthly monitor, pushback log, decision log, evidence register, RACI, roadmap, jurisdiction crosswalk, official sources, UK/US glossary, What changed log and a dashboard with six charts and traffic lights
- Price-Change-Business-Case-Calculator.xlsx: 6 sheets comparing doing nothing, the same increase for everyone and a segmented plan under high, mid and low volume loss, with costs, risk allowances, a break-even grid and three charts
Fillable forms
- Value-and-Price-Workshop-Form.pdf: cost floor, value map and the price decision
- Willingness-to-Pay-Research-Kit.pdf: value interview guide, Van Westendorp and Gabor-Granger survey, running and reading the study
- Discount-Approval-Request-Form.pdf: the deal, the give-get and the approver's decision
- Price-Increase-Go-No-Go-Checklist.pdf: economics, segments, contracts and local rules, communication, team, billing and monitoring
- Post-Increase-Review-Form.pdf: 30, 90 and 180-day reviews against plan and break-even
Word templates
- Pricing-and-Discount-Policy-Starter.docx: 13 sections for your adviser to check
- Price-Change-Decision-Memo.docx: the leadership sign-off memo with options, plan by segment, limits and risks
- Price-Increase-Communication-Library.docx: 44 notices, letters, call scripts, pushback replies, sales scripts and follow-ups
- Price-List-and-Plan-Comparison-Template.docx: a brand-ready customer price list with plans, terms and services
- Team-Briefing-Session-Plan-45-Minutes.docx: timed agenda, facilitator notes and a rewrite exercise
- Worked-Example-Pack-Sam-Whitaker-Denver.docx: the main files completed for one composite case
- AI-Prompt-Pack-for-Pricing.docx: 27 prompts with what to paste in, what to check and six human review rules
Cheat sheets
- Numbers-That-Matter-Pricing-KPI-Card.pdf: 14 numbers with formulas and what to do when they move, plus the break-even grid
- Price-Increase-Decision-Cards-and-Mistakes.pdf: if-this-then-that decisions and 15 mistakes
- Price-Rules-by-Country-November-2026.pdf: dated orientation for the US, Canada, the UK, the EU, Australia, New Zealand and India
- Knowledge-Check-Answer-Key.pdf: the printable answer key
Team training, calendar and import
- Knowledge-Check-Pricing.csv: 14 scenario questions, LMS-ready
- Price-Review-and-Increase-Calendar.ics: 43 calendar events
- Pricing-Task-Board.csv: 35 tasks for Trello, Asana, Notion, Planner or Jira
E-book
- The Pricing Strategy and Price Increase Kit e-book: about 9,600 words, 10 chapters and 24 figures
When you have worked through it, you will be able to…
Every outcome is practised with a worked example and a tool, not just described.
- Score your pricing maturity and turn the gaps into a ranked action plan
- Work out contribution margin and the break-even volume change for any price move
- Build a value map and find your price ceiling
- Run value interviews and a Van Westendorp or Gabor-Granger study and read them fairly
- Design good-better-best tiers with real fences
- Adopt a discount policy with approvals and give-gets, and track the pocket price
- Plan an increase by customer segment with a business case and a sign-off memo
- Tell customers well, handle pushback and monitor the result for six months
Know your starting point. Prove your progress.
People who measure before and after improve faster and can show it. AssessAll, our sister assessment platform, has AI-graded assessments that pair with this kit. Take one now, work through the kit, then re-take it.
Pricing & Discount Discipline
Take the assessment →AssessAll assessmentCommercial Judgment & Market Sense
Take the assessment →AssessAll assessmentValue Articulation: Building the Buyer's Business Case
Take the assessment →JobularyIf-then plans that make habits stick (Jobulary)
Make it a growth plan →A taste of Chapter 1
At Sam's 75.3% margin, a 10% increase breaks even if he loses 11.7% of his seats. A 12% increase breaks even at 13.7%. In other words, he could lose roughly one seat in eight after a 12% rise and still earn exactly what he earns today. Dana's fear, that any loss is a disaster, was wrong by a wide margin. The arithmetic cuts the other way too. A 10% price cut at the same margin needs 15.3% more volume just to earn the same contribution. If the margin were 30%, the same cut would need 50% more volume. That is why price cuts so often disappoint: the volume they need is far larger than people expect, and competitors can match a cut in an afternoon.
The honest comparison
| Free templates and typical advice | This kit | |
|---|---|---|
| Setting the price | A cost-plus formula or a competitor's number | Floor from variable cost, ceiling from a tested value map, range from willingness-to-pay research |
| The arithmetic | Rarely shown | Price-volume-margin calculator, break-even grid and a three-option business case, high-loss case first |
| Discounts | Left to each rep | Bands, approvers, give-gets, a deal register and the pocket price waterfall |
| The increase | One number for everyone and a generic letter | Five segments by formula, calls before letters and 44 notices, scripts and replies |
| Rules by market | One country, undated | Crosswalk for eight markets, a dated rules sheet and a go/no-go checklist |
| Versus a consultant or software | A consultant brings judgement; software models prices but does not decide or tell customers | The method, the decisions and the records you need, with a worked example, before or instead of either |
Made for you if…
- Owners of small and mid-size B2B and B2C businesses who have not changed prices in years
- Finance leads and accountants asked to 'sort out pricing'
- Sales leads who want a discount policy the team will follow
- SaaS, software and subscription businesses planning a price rise
- Services firms, trades, studios and clinics pricing time and packages
- Consultants and trainers who run pricing work for clients
Probably not for you if…
- Anyone looking for legal or tax advice: the kit is educational and the dated sheet is orientation, so check your own adviser
- Large enterprises needing price optimisation software or advanced econometrics
- Regulated price setting, such as utilities, insurance premiums or public tenders with fixed rules
- Anyone hoping to coordinate prices with competitors: the kit is built to keep you clear of that
Built by trainers, tested in real rooms.
Bodhih Training has designed and delivered corporate programmes since 2008. Bodhih Pro Kits package what works in those workshops into a guide plus the exact tools we use, so you can apply it the same day without a facilitator in the room.
From here to using it in three steps
- STEP 1
Tap Get the kit
Name, email and country. UPI, card or netbanking in India; international cards everywhere else. No account to create.
- STEP 2
Download instantly
Your download page opens at once, with every file and a one-click ZIP. A permanent link lands in your inbox too.
- STEP 3
Open the first tool
Start with the quick-start chapter, then the main spreadsheet or planner. Most buyers use something from the kit the same day.
Your next price change, worked out before it is sent
Open the Start-here map, score yourself and work out your break-even line today. Whether you begin with the value workshop this week or the deal register on Monday, every step has a file waiting for you.
Personal licence for the buyer's own use (and use with your own team where the kit says so). Please don't share or resell the files. Team and company licences: solutions@bodhih.com.
What buyers say
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AssessAll
250+ AI-graded assessments to measure skills and earn verified credentials.
Jobulary
Individual development plans that start from evidence and stay yours.
Bodhih Training
Run this topic as a live workshop for your team, in person or online.
Pewple
Book a vetted coach for career, leadership or communication. Pay per session.
Bodhih.org pathways
Certification pathways in Applied AI, Workplace English and management.
The Pricing Strategy and Price Increase Kit: FAQs
Read the free guideAlready bought? Resend my linkHow do I raise prices without losing customers?
You cannot promise to lose nobody, but you can plan the risk. Work out how much volume you could lose before you are worse off, segment customers so recent, at-risk and large customers get different treatment, call key customers before the letter, give more notice than your contract requires and offer a smaller plan rather than a discount.
How much should I raise my prices?
Enough to close part of the gap between your price and the value customers get, and less than the volume you can afford to lose. The kit shows how to find the floor from costs, the ceiling from a value map, a range from willingness-to-pay research and the break-even loss from your margin.
How much notice should I give for a price increase?
At least what your contracts and local law require, and usually more. The worked example gives 61 days against a 30-day contract minimum. Automatic renewals and consumer contracts have extra notice and cancellation rules in some places, which the dated rules sheet summarises.
What should a price increase letter say?
The new price and the date in the first paragraph, the customer's new total, an accurate reason, what stays the same, and what they can do: talk to someone, change plan or cancel if they have that right. Keep offers out of the notice. The library has ten ready-to-adapt notices.
Is drip pricing illegal in the UK, the EU, Canada, Australia and the US?
For consumers, the UK has banned it since April 2025 and Canada's Competition Act has named it since 2022. EU rules require the total price, Australia requires a single total now with a new Act from July 2027, and in the US the FTC rule covers tickets and short-term lodging while some states go further. Correct at November 2026; check locally.
Can I do this without a pricing consultant?
Yes, for most small and mid-size businesses. The kit gives you the method, the calculators and a full worked example. A consultant or a conjoint study is worth considering for large packaging decisions, and you still need an adviser for contracts and local law.
How long does a price review take?
The calendar plans about 16 weeks from first numbers to notices, then six months of monitoring. Your first hour gives you a self-assessment, your contribution margin and a first business case.
Will this kit increase my revenue?
No kit can promise that. It gives you a tested method, the files to run it and the numbers to see what is working. The worked example is one illustrative year, not a benchmark or a forecast.
Can I use this with my team?
Yes, within your own business under the personal licence: the 45-minute briefing plan, the LMS-ready knowledge check and the answer key are there for that. Company and multi-site licences are available from solutions@bodhih.com.
Does it work in my country?
The method works anywhere. The dated sheet and the crosswalk cover the US, Canada, the UK, the EU, Australia and New Zealand, with India and the Gulf as secondary markets. Laws change and have exceptions, so check with your adviser in each market you sell to.
How can I measure my team's pricing skills first?
AssessAll offers the Pricing & Discount Discipline, Commercial Judgment & Market Sense, and Value Articulation: Building the Buyer's Business Case assessments at assessall.com, if you want an outside view of your starting point.
How do I make the new pricing habits stick?
Turn each rule into an if-then plan, such as 'if a customer asks for a discount, then I ask what they can give in return'. Jobulary's guide to if-then plans at work explains the method.
How much does The Pricing Strategy and Price Increase Kit cost?
₹1,499 including 18% GST for buyers in India, or $39 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
How do I get the files after paying?
Instantly. Your download page opens the moment payment succeeds, and a permanent download link is emailed to you. Download each file separately or everything in one ZIP.
What software do I need?
Any of the usual tools: Excel or Google Sheets for spreadsheets, Word or Google Docs for templates, Adobe Acrobat Reader, Preview, Xodo or GoodNotes for the fillable PDFs, and Google, Outlook or Apple Calendar for the calendar plan.
Can I get a refund?
Because it is a digital download, kits are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Can my company buy this for a team?
Yes. Team and company licences, and workshops on this topic run by Bodhih Training, are available. Write to solutions@bodhih.com or call +91 99000 11601.
