Help marketing teams use AI to make better marketing — not just more of it.
AI for Marketing Teams is a complete 2-day workshop: AI briefs and brand voice, real audience insight, original content and repurposing, campaigns and personalisation, SEO and generative engine optimisation, claims/IP/disclosure risk and honest measurement. Built on the BRAND Model, tool-agnostic, ready to brand and deliver.
- 2 days · 14 contact hours — or 4 virtual half-days
- Voice guide lab that makes AI output sound like the brand
- Risk review lab with 12 seeded issues: fake stats, IP, privacy, disclosure
- SEO + GEO: getting cited in AI answers
AI for Marketing Teams: Create, Personalise and Measure — Responsibly Trainer Toolkit by Bodhih Training — built on programmes delivered to 2,000+ companies since 2008.
The workshop is on the calendar. The material isn’t.
More content, same results
AI made volume easy; brands now sound the same and ROI is hard to prove.
Public mistakes
Fabricated stats, fake testimonials and IP issues reach the public — and regulators.
Search is changing
Buyers ask AI engines; brands need to be cited in the answers.
Picture the evening before your programme.
Picture day one. Your marketers guess which posts were written by AI — and realise the problem is unedited sameness. They build a voice guide with real examples and banned phrases, and watch AI output transform.
In the afternoon they mine sixty customer reviews for the phrases real people use, and learn why a synthetic persona isn’t research.
On Day 2 they plan a campaign for search and AI answers, catch a fake statistic, a fabricated testimonial and an artist’s-style image before they publish, and check whether a “winning” test really won. They leave with a team playbook.
And you become the trainer CMOs call to make AI marketing better.
What you will deliver
A complete design, sequenced and timed — so every session has a purpose and every activity lands.
- Framework
- The BRAND Model — Brief · Research · Amplify · Navigate · Drive
- Length
- 2 days (or 4 virtual half-days)
- Artefacts
- 8 marketing tools
- Audience
- Content, brand, digital, product marketing, demand gen
- Group size
- Optimal 12–20, max 24
- Tools
- Tool-agnostic
AI Across the Marketing Workflow
Where AI adds value from insight to measurement; volume vs effectiveness; the human edge.
Better Briefs and a Brand Voice AI Can Follow
Creative briefs for AI, voice rules, examples, banned phrases, audience truths.
Audience and Market Research with AI
Desk research, review mining, persona drafts, synthetic research cautions, verifying insight.
Creating and Repurposing Content with a Human Edge
Drafting, editing, repurposing across channels, original insight, images and video with care.
Campaigns, Personalisation and Search (SEO + GEO)
Campaign planning, segment-level personalisation, SEO and generative engine optimisation.
Navigate the Risks: Claims, IP, Disclosure and Privacy
Substantiating claims, copyright and likeness, AI disclosure, personal data, bias, hallucinations.
Drive Results: Testing, Measurement and Analysis
Hypotheses, A/B tests, analysing results with AI, proving ROI honestly.
Capstone: Your Team Marketing AI Playbook
Workflows, standards, guardrails and measures.
Everything for the room. Nothing left to build.
Unlocks the moment you pay. Until then, here is exactly what you will be downloading.
To deliver
- Facilitator Guide with scripts, labs and answer keys
- Main Slide Deck plus Simple Backup Deck
- Virtual Delivery Guide
For participants
- Participant Workbook with all 8 artefacts and a lab pack
- Pre-Work including a content audit
- Role-Play Scenario Pack — 6 scenarios + 10 brand challenge cards
- Case Studies — 7 cases with model answers
- Quick Reference Cards
To measure
- Assessment Instruments with answer keys
- Participant Feedback Form
- Certificate Template
To design & sell
- Training Design Document with customisation guide
- Marketing Toolkit
What your participants will be able to do
Designed for content, brand and social marketers; digital, demand gen and product marketing and marketing managers.
- Map AI value across marketing
- Write AI briefs and voice guides
- Use AI for real audience insight
- Create original, on-brand content and repurpose it
- Plan campaigns, personalisation, SEO and GEO
- Manage claims, IP, disclosure and privacy risks
- Measure results honestly
Walk in with data. Walk out with proof.
Trainers who measure before and after design sharper sessions — and get rebooked. AssessAll, our sister assessment platform, has assessments that sit naturally alongside this programme.
Walk in knowing where every participant starts.
Pair AI for Marketing Teams: Create, Personalise and Measure — Responsibly with an AssessAll assessment. Participants take it before the workshop, so you can tune the emphasis to the room; they retake it afterwards, so you can show the client what actually moved. Better-targeted sessions, and evidence that wins the next booking.
- Business Storytelling Work Sample for Managers, Sales and Marketing ProfessionalsView assessment ↗
- Everyday AI Judgment at WorkView assessment ↗
- DPDP Act Certification — Digital Personal Data Protection (India)View assessment ↗
Nothing quite fits? Create your own assessment on AssessAll, or ask the AssessAll team to build one around this programme’s objectives for you.
That is the design work already done for you — research, session plans, slides, activities and assessments. Spend it facilitating, selling your next programme, or simply switching off.
The honest comparison
| Building it yourself | This toolkit | |
|---|---|---|
| Time to a deliverable programme | 100+ hours | Ready today |
| Voice | Generic prompts | Voice guide lab with before/after |
| Risk | Left to legal | Seeded risk-review lab + checklist |
| Search | SEO only | SEO + GEO answer-first method |
| Measurement | Output metrics | Hypothesis-led tests and honest ROI |
Made for people who stand at the front of the room
Marketing team upskilling
Consistent, high-quality AI use across the team.
Brand protection
Voice and risk standards before content scales.
Search transformation
Prepare content for AI answers.
18 years in real training rooms, packaged for yours.
Bodhih Training has designed and delivered corporate programmes since 2008 — for first-time managers, sales teams, leadership cohorts and whole organisations. These toolkits are that reach, distilled: the structures, activities and materials that hold up in front of real participants, written so another trainer can pick them up and deliver with confidence.
Three steps from here to the room
- STEP 1
Buy in two minutes
Name, email, pay with UPI, card or netbanking. No account to create.
- STEP 2
Download instantly
Your download page opens at once, and a permanent link lands in your inbox.
- STEP 3
Brand it and deliver
Every file is editable Word or PowerPoint. Add your logo, your examples, and run it.
Make AI marketing better, not just bigger.
Download the complete programme today and give marketing teams the skills to create, personalise and measure with AI — responsibly.
Licensed to the buyer to deliver this programme to their own participants and clients, in person or online, and to adapt and brand the material. Reselling or redistributing the files is not permitted.
The rest of the Bodhih family, when you need it
Make the workshop last beyond the room
A workshop is two days; the behaviour change takes months. Jobulary turns assessment evidence into a focused individual development plan (IDP) — a few quarterly objectives built on real work, re-measured honestly. Give every AI for Marketing Teams: Create, Personalise and Measure — Responsibly participant a plan to carry forward.
IDPs are launching soon — the working demo is free to explore now, no sign-up.
Rather have us deliver it?
If you want AI for Marketing Teams: Create, Personalise and Measure — Responsibly run for your organisation by Bodhih Training’s own facilitators — in person, live virtual or blended, customised to your context — we deliver it end to end.
solutions@bodhih.com · +91 99000 11601. Building your own facilitation skills? See Bodhih’s Train the Trainer certification.
What buyers say
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AI for Marketing Teams: Create, Personalise and Measure — Responsibly toolkit — FAQs
Already bought? Resend my linkWhat does AI for marketing training cover?
AI briefs and brand voice, audience research, original content and repurposing, campaigns and personalisation, SEO and generative engine optimisation, claims/IP/disclosure/privacy risk, and testing and measurement.
What is GEO?
Generative engine optimisation — making content clear, evidenced and structured so AI engines can use and cite it in answers.
Does it cover legal risks?
Yes, practically: claims substantiation, IP and likeness, disclosure and privacy. It is not legal advice.
Is it tool-specific?
No. It works with your approved text, image and analytics tools.
Can it be delivered online?
Yes, with shared documents and breakouts.
What exactly do I get in the AI for Marketing Teams: Create, Personalise and Measure — Responsibly trainer toolkit?
14 editable files: Training Design Document, Facilitator Guide, Slide Deck — Simple Backup, Slide Deck — Main, Virtual Delivery Guide, Participant Workbook, Pre-Work Material, Case Studies, Role-Play Scenario Pack, Quick Reference Cards, Assessment Instruments, Participant Feedback Form, Certificate Template, Marketing Toolkit. Word and PowerPoint formats, so you can add your own branding and examples — and a single ZIP to download everything at once.
How much does the AI for Marketing Teams: Create, Personalise and Measure — Responsibly toolkit cost?
₹3,999 including 18% GST for buyers in India, or $39 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
How and when do I receive the files?
Immediately. Your download page opens the moment payment succeeds, and a permanent download link is emailed to you. The link works from any device without a password.
Can I deliver this programme to my clients and put my own logo on it?
Licensed to the buyer to deliver this programme to their own participants and clients, in person or online, and to adapt and brand the material. Reselling or redistributing the files is not permitted.
How can I measure what participants learn in AI for Marketing Teams: Create, Personalise and Measure — Responsibly?
The toolkit includes its own assessment instruments and feedback form. For a scored pre- and post-workshop measure, pair it with an assessment from AssessAll, Bodhih's sister assessment platform — for example Business Storytelling Work Sample for Managers, Sales and Marketing Professionals or Everyday AI Judgment at Work. If nothing fits, you can build your own assessment on AssessAll or ask the AssessAll team to create one for you.
Can Bodhih Training deliver the AI for Marketing Teams: Create, Personalise and Measure — Responsibly programme for my organisation?
Yes. Bodhih Training (bodhih.com) can facilitate the programme in person, live virtual or blended, customised to your context. Contact solutions@bodhih.com or +91 99000 11601.
How long is the programme?
2 days · 14 contact hours · in-person, virtual or 4 half-days. The facilitator guide shows how to run it as designed, and the virtual delivery guide adapts it for online sessions.