Social Media Calendars for Real Estate Agents
Move beyond listing facts to lifestyle, belonging and invitation, with captions to match.
Specifications and prices are easy to copy, so a feed of listing details blends in. Building a story-led plan and the visuals around it takes time and judgement. This deck gives you a framework to start from.
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This is a ready-to-use, editable PowerPoint deck of about 50 slides on story-led social content for luxury real estate. It covers four weekly story arcs, a 70/20/10 content model, caption prompts, KPIs, advanced tactics and a six-step plan. It suits agents, marketers and coaches.
The first chapters argue that in luxury the emotion, aspiration and identity matter as much as the property. Slides explore audience motivations, authenticity, the Leather Appointment Standard of private networks and curated engagements, and a before-and-after comparing a generic listing with a luxury narrative.
Chapter 3 builds the calendar on a 70/20/10 model and four weekly arcs: Setting the Stage with a grand reveal and an architect's vision; Deep Dive with a day in the life and exclusive amenities; The Human Element with behind-the-scenes and community connection; and The Call to Action with private viewing invitations and legacy framing. Each week has a sample caption.
Chapter 4 teaches hooks, evocative language and four storytelling prompts (What If, Imagine, Secret and Transformation). Later chapters cover KPIs for luxury, a founder's circle pre-sell, the role of a relationship architect, international reach and provenance, then a six-step plan from persona to tracking.
Tap a slide to enlarge it.
Adapt the four arcs to one property and assign visuals and captions to each day range.
Use the prompts and language slides as an exercise in writing evocative, honest copy.
Read chapters 1 and 2 to understand buyer motivations before posting.
Download the deck instantly, open it in PowerPoint, Keynote or Google Slides and edit the arcs and captions to your own properties. Slide 42 starts with defining your luxury persona.
Instant download, no password. One-time payment.
Instant download. Single-user licence.
For your own use: present it, adapt it for your own sessions. Please do not resell or redistribute the file.
Real-estate advertising, licensing and fair-housing rules differ by country and state. Educational content, not legal or professional advice; check your local requirements.
Yes. It is a standard .pptx file with editable text, shapes and tables, so you can change wording, colours and order and add your own examples. It opens in PowerPoint and Keynote, and you can upload it to Google Drive to open in Google Slides. Layouts can shift slightly if a font is missing, so check the slides before presenting.
This deck is part of Social Media Calendars for Real Estate Agents, ten decks sold singly for INR 99 (USD 1.49) or together for INR 599 (USD 7.99). The others are: 30-Day Realtor Instagram Calendar; Client Testimonial Repurposing; First-Time Buyer Education Calendar; Lead Nurture Social Sequence; Listing Launch Campaign Calendar; Neighborhood Authority Content Plan; Open House Promotion Schedule; Quarterly Referral Marketing Calendar; Video Shorts for Realtors.
Both. The story arcs and prompts present well in a team workshop, and the language and persona slides work for self-study.
Treat them as illustrations. Targets in the KPI tracker and marketing claims about luxury buyers are examples to test against your own market, not benchmarks we vouch for.
Only lightly. Advertising, disclosure, anti-money-laundering and fair housing rules differ by country and state, so check your local requirements before you publish.
₹99 including 18% GST for buyers in India, or $1.49 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
Instantly. Your download page opens the moment payment succeeds, and a permanent link is emailed to you. No account or password is needed.
Yes. It is standard PowerPoint (.pptx), so you can change text, add your logo and remove slides. It opens in PowerPoint, Keynote and Google Slides.
Because it is a digital download, files are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Measure the skill with an assessment.
Measure the skill with an assessment.
Turn what you take from this into an individual development plan (IDP) on Jobulary, starting with one content habit and a review date.
Bodhih Training delivers live corporate programmes on marketing communication, personal branding and client-facing skills.
A complete workshop on the topic.
A complete workshop on the topic.
