Plan the month before it starts, so the shop floor gets your attention and the feed still gets a steady rhythm.
Without a plan, posting becomes a scramble between sales, stock and styling. Building a calendar and the slides to explain it takes hours. This deck hands you the framework, the examples and the templates, ready to adapt to your shop.
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This is a ready-to-use, editable PowerPoint deck of 51 slides for boutique and small retail shops. It covers content pillars, a 30-day roadmap, a 3-post-per-week system, captions, hashtags and a KPI tracker. It suits shop owners, small-business marketers, creators and coaches planning a monthly social media calendar.
Chapter 1 starts with content pillars: what they are, a four-question guide to finding yours, and worked examples for a boutique clothing store, a local coffee shop and a life coach. It also introduces the 40/30/20/10 content rule, which balances educational, engaging, promotional and personal posts so the ask comes after the trust.
Chapter 2 turns the pillars into a 30-day roadmap. The 3-post-per-week system gives each week a Show Your Work post, a Help Your Audience post and an Engage and Connect post, with examples such as styling a scarf, caring for denim at home and a weekend-plans question. A slide on keeping promotions to roughly one post in ten and a planner for holidays and local events complete the calendar.
The later chapters cover the three-part caption (hook, value, call to action), a bank of caption prompts, hashtag mixes with example sets, and a KPI tracker with a sample weekly row. The deck closes with a six-step plan, from defining pillars in a 60-minute session to a Friday 30-minute review, and a continuous improvement cycle.
Tap a slide to enlarge it.
Walk a local retailers' group through the pillars and the 3-post system, then let each owner fill in their own 30-day roadmap.
Use the KPI tracker slides to review last month and the roadmap slide to agree the next one.
Work through the six steps in one afternoon and finish with a scheduled first week.
Download the deck instantly, open it in PowerPoint, Keynote or Google Slides, and replace the examples with your own range, shop name and dates. Step 1 on defining your pillars is the best place to begin.
Instant download, no password. One-time payment.
Instant download. Single-user licence.
For your own use: present it, adapt it for your own sessions. Please do not resell or redistribute the file.
Yes. It is a standard .pptx file with editable text, shapes and tables, so you can change wording, colours and order and add your own examples. It opens in PowerPoint and Keynote, and you can upload it to Google Drive to open in Google Slides. Layouts can shift slightly if a font is missing, so check the slides before presenting.
This deck is part of Social Media Calendars for Local Businesses, ten decks sold singly for INR 99 (USD 1.49) or together for INR 599 (USD 7.99). The others are: Cafe Seasonal Promo Calendar; Dental Clinic Education Calendar; Gym Member Retention Content Plan; Local Service Business Review-Request Calendar; Medical Practice Trust-Building Calendar; Pet Grooming Visibility Plan; Real Estate Local Authority Calendar; Restaurant Monthly Content Calendar; Salon and Spa Promotion Calendar.
Both. The planning and caption chapters present well in a team session, and the templates, checklists and action plan work as a self-study guide.
No. The pillar examples include a boutique clothing store, a local coffee shop and a life coach, and the 3-post system is written to adapt to any small shop or service.
Yes. One slide shows how an AI assistant can help with caption ideas and gives a sample prompt. AI output should always be checked by a person before use.
₹99 including 18% GST for buyers in India, or $1.49 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
Instantly. Your download page opens the moment payment succeeds, and a permanent link is emailed to you. No account or password is needed.
Yes. It is standard PowerPoint (.pptx), so you can change text, add your logo and remove slides. It opens in PowerPoint, Keynote and Google Slides.
Because it is a digital download, files are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Measure the skill with an assessment.
Measure the skill with an assessment.
Turn what you take from this deck into an individual development plan (IDP) on Jobulary, with one content pillar set, a weekly posting slot and a review date.
Bodhih Training delivers live corporate programmes on marketing communication, storytelling and customer engagement for small and local businesses.
A complete workshop on the topic.
A complete workshop on the topic.
