Launch your podcast and keep it coming out on time, episode after episode
A complete production system for independent hosts and small teams: concept, guests, recording, editing, distribution, growth and sponsors, with every template, checklist and number you need from the first hour.
- A 19-sheet Podcast Production Workbook: episode planner with late flags, guest pipeline, recording log, editing QC, performance at 7 and 30 days and three dashboards
- The words for every moment: 98 interview questions, 44 guest, sponsor and listener messages and 11 scripts, including sponsor reads with disclosure
- Brand-ready guest release, sponsor media kit, agreement discussion sheet, show notes template, listener survey and one-page show standards
- A studio print pack (5 pages), a 61-event season calendar and a 38-task board you can import today
The Podcast Launch and Production Kit · Bodhih Pro Kits · 275 by Bodhih Training, trainers to 2,000+ companies since 2008.
How do I start a podcast and keep it going?
Write one listener and one promise, pick a format and cadence you can keep in your busiest month, record in a quiet room with a backup, edit in a fixed order, launch with a trailer and several episodes, and compare episodes at 7 and 30 days. Bodhih Training's Podcast Launch and Production Kit gives you the templates for each step.
Want the full free guide first? Read How to Start a Podcast: A Step-by-Step Launch and Production Plan.
You already feel the problem. Here is what it is costing you.
Episodes slip, then stop
Release day moves once, then again, and the feed goes quiet. Without a buffer, a calendar and a flag that warns you early, a busy month ends a show.
Guest admin eats your week
Pitches, follow-ups, time zones, releases, prep sheets and thank-yous live in five inboxes. Something is always missing on recording day.
Every edit takes too long
Without an order, editing becomes polishing. Loudness is never measured, music licences are unclear and transcripts go out unchecked.
The numbers are confusing
Downloads look terrible on day two and wonderful on day thirty. Sponsors ask for a media kit and you are not sure what to say, or what to charge.
Picture the next few weeks with the kit open beside you.
Imagine next Thursday morning. As you open the workbook, the Episodes sheet already shows the next three episodes recorded, one in edit and none flagged. The guest booked for Tuesday has signed the release, and the prep sheet went out a week ago with both time zones written out.
Picture recording day. The pre-flight card is on your desk; you run down it in ten minutes, the backup is running, the guest is on headphones and the levels sit well below the red. Afterwards you log the peaks and the markers, and the editor knows exactly where to cut.
Now see the week after release. You type downloads at 7 days, glance at the Dashboard, and compare this episode only with others at the same age. When a sponsor asks for numbers, you send a media kit where every number is defined and priced from your own rate card.
Whether you start with the concept canvas tonight or the workbook's Settings sheet tomorrow, the first hour is mapped for you, and each chapter tells you which file to open next.
20 files that do the work for you
The e-book shows you how. The tools make it happen. Here is exactly what you download.
The Podcast Launch and Production Kit (e-book, PDF)
The guide: methods, worked examples, scripts and exercises
Start here: podcast production map
The whole launch-and-production job in nine steps with the file to open at each, your first hour, 'Brand it in five minutes', your first week and a 30/60/90 day plan.
Podcast Production Workbook
19-sheet workbook: settings, episode planner by season with late flags, guest pipeline, recording log with levels check, editing and QC checklist, show notes, distribution checklist, performance log at 7 and 30 days, audience log, season view, growth experiments, sponsor pipeline, rate card with CPM formulas, income and expenses, monthly view and three dashboards.
Podcast budget and sponsorship rate calculator
8-sheet calculator: equipment with cost spread over its life, running costs, hours per episode, cash and full cost per episode, CPM against floor pricing for each slot, and three what-if scenarios with break-even slots.
Show concept canvas and season review
Four-page fillable form for the bookends of every season: the show promise and listener, format and cadence with the format clock, name, art and launch plan, and the end-of-season review.
Episode outline and run-of-show
Two-page fillable form for every episode: the outline (why this episode, for whom, the three questions that matter, the takeaway) and the minute-by-minute run-of-show with ad reads and disclosures.
Guest prep sheet
Two-page fillable form: page 1 goes to the guest (date in both time zones, set-up, what to expect, links), page 2 is the host's pre-interview notes and follow-up plan.
Recording pre-flight and episode quality check
Three-page fillable form: the pre-flight checklist before you press record, the session log with levels and markers, and the quality check every episode passes before it is published.
Guest invitation and release form
Brand-ready guest pack: invitation letter, booking confirmation with both time zones, a plain-words guest release and consent form for your lawyer to review, and a thank-you letter with the share kit.
Sponsor media kit and agreement discussion sheet
Brand-ready sponsor pack: a two-page media kit with honest audience numbers and a rate table (Part 1), a sponsorship agreement discussion sheet in plain words for your lawyer (Part 2) and a booking confirmation (Part 3).
Show notes, listener survey and show standards
Brand-ready listener-facing templates: an episode page and show notes template (Part 1), a ten-question listener survey (Part 2) and a one-page show standards policy on accuracy, consent, disclosure, AI and privacy (Part 3).
Podcast words library: questions, messages and scripts
98 interview questions by episode type, 44 ready-to-edit messages for guests, scheduling, sponsors, cross-promotion and listeners, and 11 scripts (trailers, intro, outro, sponsor reads with disclosure, support ask, correction, season break, AI voice disclosure).
Worked example pack: an interview show's first season
The kit's main forms and sheets completed for one composite case: an interview podcast's concept, format clock, ten guests booked across time zones, launch week, a sponsor priced against the floor, and the 90-day review.
AI prompt pack for podcasters
29 tool-agnostic prompts grouped by step, from concept to season review, each with what to paste in and what to check, plus the human review rule.
Format decision card and podcaster mistakes
Choose a format with a 6-format comparison, 14 'if this happens, do this' rules and 20 podcaster mistakes with the fix for each.
Numbers that matter: podcast KPI card
The 13 numbers a podcast runs on: plain-words definition, exact formula, where each lives in the workbooks and what to do if it moves.
Podcast rules and platform notes (October 2026)
Dated sheet: directory specs and loudness, platform monetisation notes, measurement, advertising disclosure by country, AI voice and synthetic content rules, music licensing bodies, recording consent, privacy, children and creator tax notes.
Podcast season production calendar
61 events over 90 days: set-up, trailer, three-episode launch, a weekly plan-record-release-edit cycle, numbers at 7 and 30 days, sponsor outreach and the season review.
Podcast episode task board
38 set-up, launch and routine tasks with area, list, owner, timing and the file to use, ready to import into Trello, Asana, Notion, Planner or Jira.
Podcast studio print pack
5 pages to print and laminate: the recording desk pre-flight card, two guest welcome and mic technique cards, a write-on episode run-of-show card, the editing checklist poster and a 'recording in progress' door sign.
Chapter by chapter
Each chapter opens with a real situation, gives you a method and ends with something to do today, using the tools in your kit.
- Format
- PDF e-book + XLSX + fillable PDF + DOCX + printable PDF + ICS + CSV
- Files
- 20 files plus a one-click ZIP
- E-book
- 60 pages
- Works with
- Excel, Google Sheets, LibreOffice, Word, Google Docs, Acrobat Reader, GoodNotes, Google Calendar, Outlook, Apple Calendar, Trello, Asana, Notion
- Best for
- Independent hosts and small teams launching or relaunching an audio-first show
- Currency and country
- Any currency; dated notes for the US, UK, India, Australia, EU and others
The Show That Stopped at Episode Seven
Why shows stop, why a system matters, and the eight-step production loop on one page.
The Promise, the Listener and the Format
One listener, one promise, and a format, length and cadence you can keep in your busiest month.
Name, Show Art, the Format Clock and the Trailer
A name people can spell after hearing it once, simple show art, the format clock and the trailer.
A Studio on a Budget, and Recording Day
Treating the room, choosing equipment by category, levels with headroom and a ten-minute pre-flight routine.
Guests: Finding, Pitching, Booking and Preparing
Guest sources, five-sentence pitches, follow-up timing, booking across time zones, releases and guest prep.
The Interview
Listening as the core skill: open questions, follow-ups, silence, the run-of-show and hard questions asked fairly.
The Editing Workflow
Eight editing steps in order, licensed music, loudness and true peak in plain words, checked transcripts and the QC listen.
Show Notes, Hosting, Distribution and Launch
RSS in plain words, show notes that answer a real question, the distribution checklist and a three-episode launch.
Growth and Honest Measurement
What a download is and is not, comparing episodes at 7 and 30 days, and growth one experiment at a time.
Sponsors, Money and the Rate Card
How podcasts earn, CPM against a floor price, an honest media kit, disclosure and sponsor agreements.
AI, Rights and a Show You Can Sustain
Where AI helps and where a person decides, voice consent, copyright in principle, show standards and a sustainable cadence.
A Show That Comes Out on Thursday
The small, repeated habits that keep a show coming out on time, and where to start.
The Episode Production Checklist
The episode production checklist from three weeks before release to day 30.
Not just reading. Tools you will actually open again.
Start here
- 00-Start-Here-Podcast-Production-Map.pdf: the whole job in nine steps with the file for each, your first hour, 'Brand it in five minutes', your first week and a 30/60/90 day plan
- The e-book (8,900 words, 10 chapters, a conclusion and the episode production checklist)
Workbooks
- Podcast-Production-Workbook.xlsx (19 sheets): settings, episode planner by season with late flags, guest pipeline, recording log with levels check, editing and QC, show notes, distribution checklist, performance at 7 and 30 days, audience log, season view, growth experiments, sponsor pipeline, rate card with CPM formulas, income and expenses, monthly view and three dashboards with charts
- Podcast-Budget-and-Sponsorship-Rate-Calculator.xlsx (8 sheets): equipment cost spread over its life, running costs, hours per episode, cash and full cost per episode, CPM against floor pricing and three what-if scenarios with break-even
Forms (fillable PDF)
- Show-Concept-Canvas-and-Season-Review.pdf (4 pages)
- Episode-Outline-and-Run-of-Show.pdf (2 pages)
- Guest-Prep-Sheet.pdf (2 pages: one for the guest, one for the host)
- Recording-Pre-Flight-and-Episode-Quality-Check.pdf (3 pages)
Word templates (brand-ready)
- Guest-Invitation-and-Release-Form.docx: invitation, booking confirmation in both time zones, plain-words release and consent discussion sheet, thank-you letter
- Sponsor-Media-Kit-and-Agreement-Discussion-Sheet.docx: two-page media kit with defined numbers, agreement points for your lawyer, booking confirmation
- Show-Notes-Listener-Survey-and-Show-Standards.docx: episode page template, ten-question listener survey, one-page show standards policy
- Podcast-Words-Library-Questions-Messages-Scripts.docx: 98 interview questions, 44 messages and 11 scripts
- Worked-Example-Pack-First-Interview-Season.docx: an interview show's first season, completed
- AI-Prompt-Pack-for-Podcasters.docx: 29 prompts with what to paste in and what to check
Cheat sheets
- Format-Decision-Card-and-Podcaster-Mistakes.pdf: six formats compared, 14 'if this happens, do this' rules, 20 mistakes and fixes
- Numbers-That-Matter-Podcast-KPI-Card.pdf: 13 numbers with exact formulas and where they live
- Podcast-Rules-and-Platform-Notes-Oct-2026.pdf: directory specs and loudness, platform notes, measurement, disclosure by country, AI voice rules, music licensing bodies, consent, privacy and creator tax notes
Print pack
- Podcast-Studio-Print-Pack.pdf (5 pages): recording desk pre-flight card, guest welcome and mic technique cards, write-on run-of-show card, editing checklist poster and a 'recording in progress' door sign
Calendar and import
- Podcast-Season-Production-Calendar.ics: 61 events over 90 days, from concept to season review
- Podcast-Episode-Task-Board.csv: 38 tasks for Trello, Asana, Notion, Planner or Jira
When you have worked through it, you will be able to…
Every outcome is practised with a worked example and a tool, not just described.
- Write a show promise and choose a format, length and cadence you can keep
- Set up a quiet recording space and a pre-flight routine with a backup every time
- Run a guest pipeline from pitch to signed release, booked in both time zones
- Plan interviews with an outline and run-of-show, and follow up while you listen
- Edit in a fixed order, measure loudness and true peak, and check transcripts
- Launch with a trailer and several episodes, and release every episode through a checklist
- Read downloads honestly at 7 and 30 days and run one growth experiment at a time
- Price sponsor slots from your own numbers, disclose every paid mention and set money aside for tax
Know your starting point. Prove your progress.
People who measure before and after improve faster and can show it. AssessAll, our sister assessment platform, has AI-graded assessments that pair with this kit. Take one now, work through the kit, then re-take it.
Workplace Listening Assessment for Employees, Managers and Support Teams
Take the assessment →AssessAll assessmentPresentation Delivery Assessment with a Spoken Round for Managers, Sales and Client-Facing Teams
Take the assessment →AssessAll assessmentDiscovery & Questioning Skill
Take the assessment →JobularyIf-then plans that make habits stick (Jobulary)
Make it a growth plan →A taste of Chapter 9
CPM means cost per mille: the price per thousand downloads. If an episode gets 2,000 downloads in 30 days and the CPM is 25, one read is worth 50. The Rate Card sheet does the sum with your own 30-day average. For small shows the CPM sum gives tiny numbers. At Night Shift Founders' sample average of about 228 downloads at 30 days, a 25 CPM mid-roll comes to under 6 USD. So the Rate Card also has a floor price per slot, set on Settings, and uses whichever is higher. Small, specific shows often sell value rather than volume: a package of reads plus a newsletter mention and a clip, to a sponsor whose customers are exactly your listeners. Price it honestly and say what the numbers mean.
The honest comparison
| Free templates and typical advice | This kit | |
|---|---|---|
| Planning | A blank content calendar | An episode planner that flags late, at-risk and unrecorded episodes against your buffer |
| Guests | One pitch email template | A guest pipeline with follow-up dates, 44 messages, a plain-words release and a two-page prep sheet |
| Recording | Gear lists with affiliate links | Equipment by category, a levels check, a pre-flight form and a laminated desk card |
| Editing | 'Use this plugin' | Eight steps in order, loudness and true peak flags, a QC listen and an editing poster |
| Numbers | Download screenshots | Performance at 7 and 30 days, an audience log and a KPI card with 13 exact formulas |
| Money | Generic CPM tables | A rate card from your own 30-day average with a floor price, a calculator for cost per episode, and disclosure rules by country |
Made for you if…
- Independent hosts launching a first show or relaunching one that stalled
- Creators, authors, course creators and newsletter writers adding a podcast to their work
- Small production teams and freelance producers who want one system for every client show
- Company and community teams running an internal or public show
- Co-hosts who need a shared plan, calendar and checklist
- Interview hosts booking guests across time zones
Probably not for you if…
- Video-first channel builders: The YouTube Channel Operating System goes deeper on that
- Anyone looking for a promise of downloads, followers or income
- Large networks that already run dedicated production software and ad operations
Built by trainers, tested in real rooms.
Bodhih Training has designed and delivered corporate programmes since 2008. Bodhih Pro Kits package what works in those workshops into a guide plus the exact tools we use, so you can apply it the same day without a facilitator in the room.
From here to using it in three steps
- STEP 1
Tap Get the kit
Name, email and country. UPI, card or netbanking in India; international cards everywhere else. No account to create.
- STEP 2
Download instantly
Your download page opens at once, with every file and a one-click ZIP. A permanent link lands in your inbox too.
- STEP 3
Open the first tool
Start with the quick-start chapter, then the main spreadsheet or planner. Most buyers use something from the kit the same day.
Your show, coming out on time
Open the Start-here map, follow your first hour, and fill page 1 of the concept canvas tonight. Whether your first episode records next week or next month, the system will be there, episode by episode.
Personal licence for the buyer's own use (and use with your own team or clients where the kit says so). Please don't share or resell the files. Team and company licences: solutions@bodhih.com.
What buyers say
No ratings yet. Only people who have bought this kit can rate it - every buyer gets a one-click rating link a couple of days after their purchase.
The Bodhih family, when you are ready for more
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AssessAll
250+ AI-graded assessments to measure skills and earn verified credentials.
Jobulary
Individual development plans that start from evidence and stay yours.
Bodhih Training
Run this topic as a live workshop for your team, in person or online.
Pewple
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Certification pathways in Applied AI, Workplace English and management.
The Podcast Launch and Production Kit: FAQs
Read the free guideAlready bought? Resend my linkDo I need expensive equipment to start a podcast?
No. The room matters more than the microphone: a small, soft room and a dynamic microphone that sounds clean in it go a long way. The calculator lets you list equipment, spread its cost over its life and see what each episode really costs before you buy.
How long should a podcast episode be, and how often should I release?
Match the length to your listener's routine and the cadence to what you can keep in your busiest month. Chapter 1 and the Format Decision Card walk you through it, and seasons with planned breaks are often easier to sustain than an ongoing weekly show.
What is a good number of downloads?
There is no single benchmark that fits every topic, format and country, so the kit gives none. It shows you how to compare your own episodes at 7 and 30 days, read consumption and follows alongside downloads, and set your own targets from your first eight weeks.
Can I use this with my team or co-host?
Yes, within your own show or business under the personal licence: share the workbook, forms and checklists with your co-host, editor and producer. Company, network and multi-show licences are available from solutions@bodhih.com.
Does it work in my country?
The method works anywhere and the workbooks take any currency and time zone. The dated sheet covers platform rules and disclosure guidance for the US, UK, India and Australia, with notes for the EU and others. Laws on consent, disclosure, music, privacy and tax need checking locally.
Is this legal or tax advice?
No. The kit is educational. The release form, agreement discussion sheet and show standards are plain-words starting points for a lawyer to formalise, and the money pages ask you to check your accountant. Platform rules change, so the dated sheet says when it was checked.
Does the kit cover AI tools and voice cloning?
Yes, tool-agnostically. Chapter 10 and the prompt pack show where AI helps (transcripts, clean-up, drafts, clips) and the human review rule. The kit is clear that you never clone a real person's voice without written consent and that synthetic voices are labelled as platforms and the law require.
How can I measure my starting point as an interviewer?
Interviewing is listening and questioning under time pressure. If you want to measure your starting point, AssessAll offers the Workplace Listening Assessment for Employees, Managers and Support Teams; Presentation Delivery Assessment with a Spoken Round for Managers, Sales and Client-Facing Teams; and Discovery & Questioning Skill assessments, sold separately at assessall.com.
How do I turn a weekly recording block into a habit?
The calendar and the first-week plan help, and an if-then plan helps more: 'If it is Tuesday at 18:00, then I record.' Jobulary's article 'If-then plans that make habits stick' explains the method if you want to turn it into a development plan.
What if I already have a show?
Start with the season review on page 4 of the concept canvas, then set up the workbook with your next season. Many of the tools (the guest pipeline, editing QC, distribution checklist and rate card) slot into an existing show straight away.
How much does The Podcast Launch and Production Kit cost?
₹999 including 18% GST for buyers in India, or $29 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
How do I get the files after paying?
Instantly. Your download page opens the moment payment succeeds, and a permanent download link is emailed to you. Download each file separately or everything in one ZIP.
What software do I need?
Any of the usual tools: Excel or Google Sheets for spreadsheets, Word or Google Docs for templates, Adobe Acrobat Reader, Preview, Xodo or GoodNotes for the fillable PDFs, and Google, Outlook or Apple Calendar for the calendar plan.
Can I get a refund?
Because it is a digital download, kits are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Can my company buy this for a team?
Yes. Team and company licences, and workshops on this topic run by Bodhih Training, are available. Write to solutions@bodhih.com or call +91 99000 11601.
