Pre-sell your online course before you build it, then launch it honestly
The Online Course Pre-Sale and Launch Kit gives creators, authors and educators every file for the job: validation, offer, pricing, pre-sale, launch sequence, sales page, partners, debrief and an evergreen funnel.
- An 18-sheet Course Launch Workbook: validation log with a demand score, offer builder, pricing scenarios, pre-sale tracker, launch calendar, email planner, sales log, affiliates, debrief and evergreen funnel
- A Launch Revenue Forecast Calculator (7 sheets) with low, mid and high scenarios labelled as assumptions, not predictions
- 4 fillable PDF forms (16 pages), 23 launch emails, 13 social posts, a free training outline and 42 ready-to-edit messages
- Brand-ready sales page, terms, refund and affiliate drafts, a 5-page launch week wall pack and 27 AI prompts with a human review rule
The Online Course Pre-Sale and Launch Kit · Bodhih Pro Kits · 277 by Bodhih Training, trainers to 2,000+ companies since 2008.
How do you pre-sell an online course?
Validate the problem with your audience, shape the smallest course that solves it, set a price, then open a short pre-sale with three rules fixed in advance: a go threshold, a real deadline and a full refund if the threshold is not met. Build the course week by week if it runs. The Online Course Pre-Sale and Launch Kit from Bodhih Training gives a file for each step.
Want the full free guide first? Read How to Pre-Sell an Online Course Before You Build It.
You already feel the problem. Here is what it is costing you.
Months of building, then silence
You recorded every lesson before anyone paid. Launch day came and went with a handful of sales and no idea which part to change.
No idea what to charge
Prices you see online run from tiny to huge, and none of them are your course, your hours or your audience. So you guess, and then doubt the guess.
Launch tactics that feel wrong
Countdown timers that reset, invented testimonials, income screenshots. You want to sell well without doing anything you would be embarrassed to explain.
Numbers you cannot read
Opens, clicks, visitors, refunds. After the launch you have numbers everywhere and no way to tell whether it went well or what to try next.
Picture the next few weeks with the kit open beside you.
Picture the week before you open your cart. As you open the Course Launch Workbook, the Demand Score already shows which problem your readers will pay to fix, because you logged their own words from a survey and seven calls. The offer fits on one page. The price is tested. The go threshold, the deadline and the refund promise are written down and on the sales page.
Now picture launch week. Each morning you check the wall plan, send the email you scheduled days ago and type yesterday's sales into the Pre-Sale Tracker. The day it passes your threshold, the status turns to GO, and you know the course will run without having built a single extra module.
Whether you start with the validation worksheet tonight or the forecast calculator tomorrow, every step has a file, an example filled in by a composite creator, and words you can adapt. When the cart closes, the Launch Debrief shows you what to repeat and what to change.
And when you sit down to plan the next launch, you are not guessing any more. You are improving on numbers that are your own.
20 files that do the work for you
The e-book shows you how. The tools make it happen. Here is exactly what you download.
The Online Course Pre-Sale and Launch Kit (e-book, PDF)
The guide: methods, worked examples, scripts and exercises
Start here: course pre-sale and launch map
Your first hour, Brand it in five minutes, your first week, the whole job in ten steps with the file to open at each, and a 30/60/90 day plan.
Course Launch Workbook
18-sheet workbook: settings, validation log with a demand score, offer builder, pricing scenarios, pre-sale tracker against a go or no-go threshold, launch calendar, email planner, list growth, sales log with fees, refunds and commission, affiliates, events, launch funnel, evergreen funnel and three dashboards with charts.
Launch revenue forecast calculator
7-sheet calculator: low, mid and high launch scenarios from your list size, open and visit shares and conversion assumptions, net per buyer after plan shortfall, refunds, fees and commission, list-size sensitivity and break-even buyers, all labelled as assumptions, not predictions.
Course validation worksheet and offer canvas
Five-page fillable form: a three-page validation worksheet (the problem in your audience's words, evidence counts, seven call questions and a verdict), then a two-page offer canvas (transformation, minimum viable course, format, bonuses and boundaries).
Pre-sale go or no-go scorecard
Three-page fillable scorecard: set your go threshold, deadline and refund promise before you open, score readiness, then record the decision at close and what happens next either way.
Sales page checklist
Three-page fillable checklist: structure from headline to FAQ, honest claims and testimonials, price and refund clarity, legal pages, accessibility and a phone checkout test.
Launch day run sheet and post-launch debrief
Five-page fillable form: a daily launch run sheet, the cart-open and cart-close day run sheets with an incident log, then a two-page post-launch debrief with the numbers, buyer and non-buyer feedback and decisions for the next launch.
Course sales page and policies templates
Five brand-ready drafts: a twelve-part sales page with honest-claims notes, course terms discussion draft, refund policy with the pre-sale promise, affiliate and partner terms discussion sheet with disclosure lines, and a testimonial permission form.
Launch email, social post and free training templates
23 launch emails from waitlist welcome to close and the no-go refund email, 13 social launch posts including a partner post with disclosure, and a 60-minute free training script outline.
Launch message library
42 ready-to-edit messages in 9 groups: waitlist invitations, pre-sale offers, replies to price objections, payment-plan questions, refund requests, affiliate outreach, testimonial permission asks, access questions, late requests and the no-go announcement.
Student welcome and onboarding pack
Brand-ready welcome email, a student onboarding guide with schedule, how the course works, help, community agreement, privacy and refunds, plus week-1, mid-course and completion emails and a seven-question feedback survey.
Worked example pack: a writing coach's cohort pre-sale
One composite case filled in end to end: validation with demand scores, offer canvas, pricing, the pre-sale scorecard, the ten-day launch day by day, the debrief numbers with how each is worked out, and four months of the evergreen funnel.
AI prompt pack for course launches
27 tool-agnostic prompts in 7 groups from validation to evergreen, each with what to paste in and what to check before you use the output, plus the human review rule.
Launch model decision card and mistakes to avoid
Seven 'if this is you, try this' launch models, seven mid-launch decisions, and twenty course launch mistakes with what to do instead.
Numbers that matter: course launch KPI card
Fourteen launch and evergreen numbers, each with a plain definition, the exact formula, where it lives in the workbook and what to do if it moves.
Course selling rules and country notes (October 2026)
Dated orientation on platform fees, tax on digital sales (UK, EU, Australia, Canada, India, US), consumer refund rights, endorsement, testimonial and urgency rules (US, UK, India, Australia, EU), email consent and AI labelling, with sources.
Launch week wall pack
Five wall-ready pages: a ten-day launch wall plan, a laminate-ready daily launch checklist, a 'today's numbers' board, an honest launch rules poster and a go or no-go card.
8-week pre-sale and launch calendar
40 calendar events over eight weeks: validation, offer, pricing, sales page, partners, a ten-day launch, the go or no-go decision, onboarding, debrief and the evergreen decision. Import into Google Calendar, Outlook or Apple Calendar, then move dates to suit.
Course launch task board
42 launch tasks with phase, week, the kit file to use and a 'done when' test, ready to import into Trello, Asana, Notion, Planner or Jira.
Chapter by chapter
Each chapter opens with a real situation, gives you a method and ends with something to do today, using the tools in your kit.
- Format
- PDF e-book + XLSX + fillable PDF + DOCX + printable PDF + ICS + CSV
- Files
- 20 files plus a one-click ZIP
- E-book
- 60 pages
- Works with
- Excel, Google Sheets, LibreOffice, Word, Google Docs, Acrobat Reader, Google Calendar, Outlook, Apple Calendar, Trello, Asana, Notion
- Best for
- Creators, authors and educators launching a course to their own audience
The Course Nobody Bought
Why courses fail before launch day, where this kit stops, and the ten-step launch loop on one page.
Find the Problem Your Audience Already Has
Validation from audience questions, surveys, calls, waitlists and deposits, the evidence ladder and a demand score for each problem theme.
Shape the Offer
The transformation in plain words, the minimum viable course, self-paced, cohort or hybrid, and bonuses and support you can deliver.
Price It
Pricing from delivery cost and value, tiers and honest anchoring, founding prices, payment plans, regional pricing and tax in general terms.
Pre-Sell Before You Build
Selling before you build: a go threshold, a real deadline and a refund promise set in advance, readiness, tracking and an honest no-go.
Choose Your Launch Model
Beta pre-sale, waitlist, free training, challenge and evergreen models, open and close carts, and why fake urgency is out.
The Launch Sequence, Day by Day
Warm-up, invitation, free training, open cart, objections and close, with launch emails, social posts and AI as a drafting aid.
The Sales Page and Honest Claims
A twelve-part page, claims you can stand behind, testimonials with permission, guarantees as policy and honest scarcity.
Partners, Affiliates and Platforms
Affiliates and partners with clear disclosure, written terms, platforms in general terms, checkout, tax, payouts and data.
Deliver the First Cohort and Debrief
Onboarding, delivering a pre-sold course week by week, feedback before testimonials, and the debrief numbers read from the top.
Go Evergreen, Relaunch and Keep AI in Its Place
The evergreen funnel with honest personal deadlines, revenue per lead against cost per lead, a relaunch rhythm and the human review rule for AI.
The Second Launch
What the second launch looks like when you have your own numbers.
Launch Terms in Plain Words
Launch terms in plain words, from anchoring to waitlist conversion.
Not just reading. Tools you will actually open again.
Start here
- 00-Start-Here-Course-Pre-Sale-and-Launch-Map: your first hour, Brand it in five minutes, your first week, the whole job in ten steps with the file for each, and a 30/60/90 day plan
Workbooks
- Course Launch Workbook (18 sheets): settings, validation log, demand score, offer builder, pricing scenarios, pre-sale tracker, launch calendar, email planner, list growth, sales log with fees, refunds and commission, affiliates, events, launch funnel, evergreen funnel and three dashboards with charts
- Launch Revenue Forecast Calculator (7 sheets): inputs, per-buyer net, low, mid and high scenarios, list-size sensitivity, break-even and a summary chart
Fillable PDF forms
- Course Validation Worksheet and Offer Canvas (5 pages)
- Pre-Sale Go or No-Go Scorecard (3 pages)
- Sales Page Checklist (3 pages)
- Launch Day Run Sheet and Post-Launch Debrief (5 pages)
Word templates
- Course Sales Page and Policies Templates: sales page with honest-claims notes, course terms, refund policy, affiliate terms discussion sheet and testimonial permission form
- Launch Email, Social Post and Free Training Templates: 23 emails, 13 social posts and a 60-minute free training outline
- Launch Message Library: 42 messages for waitlists, pre-sale offers, price objections, payment plans, refunds, partners, permissions and late requests
- Student Welcome and Onboarding Pack: welcome email, onboarding guide, check-in emails and a feedback survey
- Worked Example Pack: a writing coach's cohort pre-sale, filled in end to end
- AI Prompt Pack for Course Launches: 27 prompts with what to paste in and what to check
Cheat sheets
- Launch Model Decision Card and Mistakes to Avoid: launch models, mid-launch decisions and 20 mistakes
- Numbers That Matter: course launch KPI card (14 numbers with formulas and sheet locations)
- Course Selling Rules and Country Notes (October 2026): platform fees, tax on digital sales, refunds, endorsements, testimonials, urgency, email consent and AI labelling, with sources
Print pack
- Launch Week Wall Pack (5 pages): ten-day wall plan, daily launch checklist, today's numbers board, honest launch rules poster and go or no-go card
Calendar and import
- 8-week pre-sale and launch calendar (40 events, ICS)
- Course launch task board (42 tasks, CSV for Trello, Asana, Notion, Planner or Jira)
When you have worked through it, you will be able to…
Every outcome is practised with a worked example and a tool, not just described.
- Collect and score evidence of demand before you build anything
- Write your course promise in one honest sentence and cut the course to its minimum viable version
- Price tiers and a payment plan, and test scenarios before you choose
- Run a pre-sale with a go threshold, a real deadline and a refund promise you keep
- Plan and run a launch day by day with emails, posts and a free training
- Write a sales page with claims, testimonials and deadlines you can stand behind
- Read your launch numbers and decide what to change next time
- Set up an evergreen funnel with honest personal deadlines
Know your starting point. Prove your progress.
People who measure before and after improve faster and can show it. AssessAll, our sister assessment platform, has AI-graded assessments that pair with this kit. Take one now, work through the kit, then re-take it.
A taste of Chapter 1
Two ideas help here. Kevin Kelly's essay "1,000 True Fans", first published in March 2008, argued that a creator does not need a mass audience to make a living: about a thousand people who will buy what you make, each spending around 100 dollars a year with you directly, can be enough for a modest income. Seth Godin's idea of the smallest viable audience makes a similar point from the other direction: aim at the smallest group you can serve really well, not the largest group you can reach. Both point the same way for a course. You do not need everyone. You need a specific group with a specific problem who trust you to help. There is plenty of noise about how big the creator economy is.
The honest comparison
| Free templates and typical advice | This kit | |
|---|---|---|
| Validation | Ask 'would you buy this?' and trust the yeses | An evidence ladder, a call guide and a demand score by problem theme |
| Pre-sale rules | Open the cart and hope | Go threshold, real deadline and refund promise set first, tracked daily |
| Pricing | Copy a bigger creator's price | Tier and scenario tests, payment plan totals, tax questions to ask |
| Urgency and proof | Reset timers and borrowed testimonials | Real deadlines, capacity limits and permission forms |
| Numbers | A revenue screenshot | A debrief with 14 numbers, each with its formula |
| Country fit | One country's assumptions | Any currency, with a dated sheet covering the UK, EU, US, India, Australia and Canada |
Made for you if…
- YouTubers, podcasters and video creators turning what they teach into a course
- Non-fiction and fiction authors with readers who ask for more help
- Newsletter writers and independent journalists with an engaged list
- Educators and experts with an audience who want to sell their first course
- Creators who launched once without a plan and want to relaunch with one
- Assistants and freelancers who run launches for creators
Probably not for you if…
- Anyone looking for a promise of sales, income or students: this kit gives you methods and tools, not forecasts
- Education businesses running many courses with instructors and an LMS (see The Online Academy and Blended Programme Kit)
- Sellers of templates and downloads on marketplaces (see Sell Digital Products)
Built by trainers, tested in real rooms.
Bodhih Training has designed and delivered corporate programmes since 2008. Bodhih Pro Kits package what works in those workshops into a guide plus the exact tools we use, so you can apply it the same day without a facilitator in the room.
From here to using it in three steps
- STEP 1
Tap Get the kit
Name, email and country. UPI, card or netbanking in India; international cards everywhere else. No account to create.
- STEP 2
Download instantly
Your download page opens at once, with every file and a one-click ZIP. A permanent link lands in your inbox too.
- STEP 3
Open the first tool
Start with the quick-start chapter, then the main spreadsheet or planner. Most buyers use something from the kit the same day.
Sell it first, build it with your students, and learn from every launch
Open the Start-here map, follow your first hour, and send your audience one question this week. Whether you begin with the validation worksheet tonight or the forecast calculator tomorrow, every step from here has a file.
Personal licence for the buyer's own use (and use with your own team or clients where the kit says so). Please don't share or resell the files. Team and company licences: solutions@bodhih.com.
What buyers say
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The Online Course Pre-Sale and Launch Kit: FAQs
Read the free guideAlready bought? Resend my linkHow do I pre-sell an online course before I build it?
Validate the problem first, then open a short pre-sale with a go threshold, a real deadline and a promise to refund everyone if the threshold is not met. If it runs, build each week's lessons in the week before you teach them. Chapter 4 and the Pre-Sale Go or No-Go Scorecard walk you through it.
How big does my email list need to be?
There is no magic number. A small, engaged list can fill a small cohort, and a big, cold list may not. The forecast calculator shows how your own list size and assumptions translate into low, mid and high scenarios, and the go threshold protects you either way.
How do I price my first online course?
Start from what it costs you to deliver, what the change is worth to your students and what your audience can reach. Then test tiers and payment plans on the Pricing Scenarios sheet. Chapter 3 covers anchoring, founding prices and the tax questions to ask your accountant.
Does it promise sales or income?
No. Nobody can honestly promise that. The kit gives you a method, the files to run it and a way to read your results. It is practical guidance, not legal, tax or financial advice: check your accountant, your lawyer and your platform's current terms.
Which course platform does it work with?
Any. The kit names course platforms, all-in-one creator platforms and email tools only as examples and shows what to check on each: fees, who handles tax, payouts and what happens if you leave. Bodhih is not affiliated with any of them.
Can I use this with my team or assistant?
Yes, within your own business under the personal licence: share the files with the assistant, editor or partner who helps you run your launches. Company and multi-site licences are available from solutions@bodhih.com.
Does it work in my country?
The method works anywhere and the workbooks take any currency. Tax, consumer and advertising rules differ by country, so the dated sheet covers the UK, the EU, the US, India, Australia and Canada with official sources, and tells you what to check elsewhere. Laws need checking locally.
Can I measure my starting point?
Yes. AssessAll, a Bodhih assessment platform, has assessments that fit this work, sold separately: Written Sales Communication, Pricing & Discount Discipline and Decision-Making Under Uncertainty. The links are on the Start-here map.
How do I keep going if my launch stalls?
Pick a clear new start date and run the next step from it. Jobulary's guide to the fresh-start effect explains how to turn a stalled goal into a plan with a reset date, and the link is on the Start-here map.
What if nobody buys in my pre-sale?
Then you keep your promise: refund everyone in full, tell them what you learned and look at the evidence. The kit includes the no-go email and refund messages, and the debrief helps you see whether the problem, the offer, the price or the list needs work.
How much does The Online Course Pre-Sale and Launch Kit cost?
₹999 including 18% GST for buyers in India, or $29 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
How do I get the files after paying?
Instantly. Your download page opens the moment payment succeeds, and a permanent download link is emailed to you. Download each file separately or everything in one ZIP.
What software do I need?
Any of the usual tools: Excel or Google Sheets for spreadsheets, Word or Google Docs for templates, Adobe Acrobat Reader, Preview, Xodo or GoodNotes for the fillable PDFs, and Google, Outlook or Apple Calendar for the calendar plan.
Can I get a refund?
Because it is a digital download, kits are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Can my company buy this for a team?
Yes. Team and company licences, and workshops on this topic run by Bodhih Training, are available. Write to solutions@bodhih.com or call +91 99000 11601.
