Price every export and import from the true landed cost, not a guess
A complete system for costing goods that cross a border and turning that cost into clear prices at every Incoterm, in any currency, for distributors, retailers and marketplaces.
- A 20-sheet Landed Cost and Pricing Workbook: cost lines, weight, volume or value allocation, landed cost per unit, price ladder from EXW to DDP, shelf-price work-back, FX scenarios, quote register and dashboards
- A Container and Pallet Fill Calculator (7 sheets) that shows cartons per pallet and container, LCL against full containers, and freight per unit by order size
- 5 fillable forms, brand-ready quotation, price list and freight request templates, a pricing policy and 42 buyer messages
- An e-book of about 9,800 words with a worked case, 27 AI prompts with human checks, a KPI card and a dated duty, tax and de minimis sheet
The Landed Cost and Export Pricing System · Bodhih Pro Kits · 225 by Bodhih Training, trainers to 2,000+ companies since 2008.
How do I calculate landed cost and set an export price?
List every cost from factory gate to the buyer's door, share shipment costs across SKUs by weight, volume or value, add duty on the correct customs value and any import tax you cannot reclaim, then divide cost at your Incoterm by one minus margin and fees. The Landed Cost and Export Pricing System from Bodhih Training does each step in one workbook.
Want the full free guide first? Read How to Calculate Landed Cost and Set an Export Price.
You already feel the problem. Here is what it is costing you.
Prices built on factory cost plus a habit markup
A 40% markup on factory cost is a 29% margin before any freight, duty or bank charge. Many first export orders look profitable on the quote and lose money on the shipment.
Freight quotes you cannot compare
One forwarder sends a total, another sends twelve lines with different bases. Without a line-by-line costing you cannot tell which is cheaper or which charges will change before booking.
Courier and air bills that do not match the estimate
Carriers bill the greater of actual and volumetric weight. A bulky carton can cost a fifth more than its weight suggests, and the difference only shows up on the invoice.
Prices that do not survive the shelf
A price that covers your costs can still be too high once VAT, the retailer's margin and the distributor's margin are added. You find out when the buyer goes quiet.
Currency and validity surprises
Quotes in the buyer's currency with long validity and no band expose your margin to every move in the exchange rate and every freight increase before booking.
Picture the next few weeks with the kit open beside you.
Imagine the next enquiry arriving on a Monday. Instead of reaching for last year's markup, you open the workbook, pick the market and type the forwarder's lines into the Cost Lines sheet. By lunchtime you can see the landed cost per unit for every SKU on the shipment, and you know which layer of the waterfall is doing the damage.
As you read the Price Ladder, you see your price at EXW, FOB, CIF, DAP and DDP side by side. When the buyer asks whether a FOB price would be cheaper, you can show exactly what the delivered term adds. When you type the planned shelf price into the Margin Chain, you find out before you quote whether the distributor and retailer can make their margins at your price.
Then you send a quote that leaves nothing to ask: the Incoterm with its place and year, what is in and out, the currency and rate, validity, MOQ and price breaks. The Quote Register reminds you to follow up before it expires, and the FX Scenarios sheet shows how much room you have if the rate moves.
Whether you start with the workbook tonight or the cost line checklist tomorrow morning, the loop is the same: cost every line, build the ladder, check the market, quote, ship and review. After the last invoice comes in, the Actual vs Estimate sheet tells you which estimate to change, so the next quote is better than the last.
20 files that do the work for you
The e-book shows you how. The tools make it happen. Here is exactly what you download.
The Landed Cost and Export Pricing System (e-book, PDF)
The guide: methods, worked examples, scripts and exercises
Start here: landed cost and pricing map
The whole job in eight steps with the file to open at each, your first hour, brand it in five minutes, your first week and a 30/60/90 day plan.
Landed Cost and Pricing Workbook
20-sheet workbook: settings, FX rates, markets, product master with HS code field, shipments and cost lines with a weight, volume or value allocation switch, landed cost per unit, volumetric weight, Incoterm price ladder from EXW to DDP, margin chain from shelf price, FX scenarios, channel price consistency, price list by market, quote register, actual vs estimate review and two dashboards with charts.
Container and Pallet Fill Calculator
7-sheet calculator: cartons per pallet for three pallet sizes, cartons and units per 20ft, 40ft and high cube container by space and weight, LCL against full containers for your order, freight per unit by order size and a summary chart.
Cost line checklist
Three-page fillable checklist: every cost from factory gate to the buyer's door, who pays it under the Incoterm you quote, the quote reference and the basis, so nothing is left out of a landed cost.
Quote approval form
Two-page fillable form to approve any quote before it goes out: costing source, Incoterm, price against target and floor, FX rate and buffer, validity, price breaks and who signed it off.
Price change request form
Two-page fillable form to propose, evidence and approve a price change for a SKU or market: the cost driver, the new landed cost, the buyer impact, notice period and the message plan.
Post-shipment cost review
Two-page fillable review to complete when the last invoice for a shipment arrives: estimate against actual for every cost line, landed cost per unit, causes, lessons and changes to the next estimate or price.
Market price check worksheet
Two-page fillable worksheet to record shelf and online prices in a destination market, then work back through VAT or GST, retailer and distributor margins and import costs to the most you can charge.
Quotation, price list and freight request templates
Brand-ready Word templates: a pro forma quotation, a price list by market with MOQ and price breaks, a sample and small-order price note, and a freight quote request to send to forwarders and couriers.
Buyer message library
42 ready-to-edit emails and chat messages in 7 groups: quote covers, price lists, Incoterm options, MOQ and price breaks, samples, FX notes, price increases, negotiation replies, forwarder and broker questions and quarterly review notes.
Pricing policy and price-change clause discussion sheets
A one-page pricing policy your team can adopt (who sets and approves prices, margin floor, discounts, validity, FX, MOQ, samples, reviews) plus discussion sheets for price-change, FX and validity clauses to take to your lawyer.
Worked example pack: one throw, three markets and a marketplace
The kit's forms and sheets completed for one composite case: Kora Loom Home prices a handloom cotton throw for a UK distributor, a German retailer, a Dubai concept store and its own UK marketplace listing, then reviews actual landed cost.
AI prompt pack for costing and quoting
27 tool-agnostic prompts in 7 groups (cost lines, duty and tax questions, Incoterms and the ladder, pricing and the market, currency and validity, quotes and negotiation, review), each with what to paste in and what to check.
Pricing method and delivery term decision card
Twelve 'if this, do this' rows for choosing cost-plus, market-based or value-based pricing and the right Incoterm, plus margin and markup in four lines.
Export pricing mistakes to avoid
Twenty common and costly costing and pricing mistakes, each with what to do instead, and a one-line test before any quote.
Numbers that matter: KPI card
Thirteen numbers the costing and pricing job runs on: plain-words definition, exact formula, where it lives in the workbook and what to do if it moves.
Duty, tax and de minimis notes (October 2026)
Dated orientation on HS codes, customs value, preferences, import VAT or GST, recent low-value import changes in the US, EU, UK, Canada, Australia, Singapore and the GCC, and export-side checks.
Set-up and quarterly price review calendar
31 events: a 30-day set-up, weekly 15-minute pricing checks, monthly FX and freight checks and four quarterly price reviews across a year.
Pricing task board (import file)
24 tasks from set-up to the first quarterly price review, ready to import into Trello, Asana, Notion, Planner or Jira.
Chapter by chapter
Each chapter opens with a real situation, gives you a method and ends with something to do today, using the tools in your kit.
- Format
- PDF e-book + XLSX + fillable PDF + DOCX + printable PDF + ICS + CSV
- Files
- 20 files plus a one-click ZIP
- E-book
- 60 pages
- Works with
- Excel, Google Sheets, LibreOffice, Word, Google Docs, Acrobat Reader, Google Calendar, Outlook, Apple Calendar, Trello, Asana, Notion
- Best for
- Small exporters, importers, D2C brands and marketplace sellers shipping goods across borders
- Currency
- Any home currency and any buyer currency: set on Settings and FX Rates
The Quote That Looked Fine
Why a cross-border price is not factory cost plus a markup, and the seven-step costing and pricing loop on one page.
What Landed Cost Really Means
Landed cost in plain words and the cost waterfall from ex-works cost through financing, freight, clearance, duty and import tax.
Costing Every Line, Factory to Door
Line-by-line freight and broker quotes, who pays each line, the hidden costs most often missed and the cost line checklist.
Sharing Freight Fairly: Allocation, Volumetric Weight and Container Fill
Allocating shared costs by weight, volume or value, volumetric and chargeable weight, and pallet and container fill.
Duty, Tax and the Border in Plain Words
HS classification, CIF and FOB customs value, preferential rates, import VAT and GST, and the new low-value parcel rules.
The Incoterm Price Ladder
Incoterms 2020 in plain words, the five-level price ladder from EXW to DDP and naming the place precisely.
Pricing Methods, Margin and Markup, and the Shelf Price
Margin versus markup, cost-plus, market-based and value-based pricing, and working back from the shelf price.
Currency, Validity and Price-Change Clauses
Quoting in the buyer's currency with a buffer, band and short validity, FX scenarios and price-change clause discussions.
MOQs, Price Breaks, Samples and Channel Consistency
Minimum order quantities, price breaks that share real savings, samples and small orders, and channel price consistency.
Quotes Buyers Understand
What a clear export quote contains, approving, sending, logging and following up quotes, and negotiating without losing margin.
Closing the Loop: Actual Against Estimate, and AI With a Human Check
Actual against estimated landed cost after every shipment, the numbers that matter, and AI with a human check on every rate.
The Price You Can Explain
The price you can explain in one sentence, and how to start with one SKU and one market.
Not just reading. Tools you will actually open again.
E-book
- The Landed Cost and Export Pricing System e-book: about 9,800 words, ten chapters, six diagrams, a quarterly price review checklist and a glossary
Start here
- 00-Start-Here-Landed-Cost-and-Pricing-Map: the whole job in eight steps with the file for each, your first hour, brand it in five minutes, your first week and a 30/60/90 day plan
Workbooks
- Landed Cost and Pricing Workbook (20 sheets): settings, FX rates, markets, products with HS code field, shipments, cost lines, shipment lines with landed cost per unit, volumetric weight, Incoterm price ladder, margin chain, FX scenarios, price consistency, price list by market, quote register, actual vs estimate, landed breakdown, market summary and two dashboards
- Container and Pallet Fill Calculator (7 sheets): pallet fill, container fill by space and weight, LCL against full containers, order size test and a summary chart
Forms (fillable PDF)
- Cost line checklist (3 pages)
- Quote approval form (2 pages)
- Price change request form (2 pages)
- Post-shipment cost review (2 pages)
- Market price check worksheet (2 pages)
Word templates
- Quotation, price list and freight request templates (pro forma quotation, price list by market, sample and small-order note, freight quote request), brand-ready
- Buyer message library (42 emails and chat messages)
- Pricing policy one-pager and price-change clause discussion sheets (for your lawyer)
- Worked example pack: one throw, three markets and a marketplace
- AI prompt pack for costing and quoting (27 prompts)
Cheat sheets
- Pricing method and delivery term decision card (12 situations)
- Export pricing mistakes to avoid (20 mistakes)
- Numbers that matter: KPI card (13 numbers with formulas)
- Duty, tax and de minimis notes (dated October 2026)
Calendar and import
- Set-up and quarterly price review calendar (31 events, ICS)
- Pricing task board (24 tasks, CSV for Trello, Asana, Notion, Planner or Jira)
When you have worked through it, you will be able to…
Every outcome is practised with a worked example and a tool, not just described.
- You will be able to cost a shipment line by line from factory gate to the buyer's door
- You will be able to share freight and duty across a mixed shipment by weight, volume or value and get landed cost per unit
- You will be able to check chargeable weight and container fill before you choose a mode or set an MOQ
- You will be able to build a price at every Incoterm level from EXW to DDP and name the place correctly
- You will be able to work back from a shelf price to the most a distributor or retailer can pay you
- You will be able to quote in a buyer's currency with a buffer, band and validity that protect your margin
- You will be able to keep your own web store and marketplace prices consistent with your trade partners'
- You will be able to compare actual and estimated landed cost after every shipment and improve the next estimate
Know your starting point. Prove your progress.
People who measure before and after improve faster and can show it. AssessAll, our sister assessment platform, has AI-graded assessments that pair with this kit. Take one now, work through the kit, then re-take it.
Business Arithmetic — %, Profit & Loss, Interest
Take the assessment →AssessAll assessmentPricing & Discount Discipline
Take the assessment →AssessAll assessmentFour Quarters: Financial Judgement for Managers Who Are Not in Finance
Take the assessment →JobularyHow a Jobulary development plan works
Make it a growth plan →A taste of Chapter 6
Before methods, one piece of arithmetic that costs exporters a great deal of money. Margin is profit as a share of the selling price. Markup is profit as a share of cost. They are not the same number. If a throw costs 600 rupees and you want a 30% margin, the price is 600 divided by 0.7, about 857 rupees. If you add 30% to cost instead, you get 780 rupees, which is only a 23% margin. A 30% margin is a 43% markup. Anjali's old 40% markup was a 29% margin before bank charges, financing or any of the costs between the factory and the buyer. The workbook always sets prices from margin: price equals cost divided by one, minus the target margin, minus fees and charges that scale with the invoice. That last part matters for marketplaces, where a 15% fee on the selling price has to come out of the same price.
The honest comparison
| Free templates and typical advice | This kit | |
|---|---|---|
| Landed cost | One cost-plus cell, freight guessed as a percentage | Every cost line by stage, allocated by weight, volume or value, with duty on the correct customs value |
| Delivery terms | One price, term unclear | A full Incoterm price ladder from EXW to DDP with named place and year |
| Market fit | Hope the buyer accepts | Margin Chain works back from the shelf price through VAT and every margin |
| Currency | Today's rate, no buffer, long validity | Dated rate, buffer, two-way band, FX scenarios and breakeven rate |
| Freight | Actual weight and a guessed container load | Chargeable weight and a container and pallet fill calculator |
| After the shipment | Nobody checks | Actual vs estimate by line and per unit, with written lessons |
| Country rules | Old blog posts | A dated duty, tax and de minimis sheet with sources to re-check |
Made for you if…
- Small manufacturers, artisans and brand owners making their first or next export shipments
- Traders and importers buying stock from overseas who need a true cost per unit
- D2C brand founders shipping from their own web store to customers abroad
- Marketplace sellers sending stock to fulfilment centres in other countries
- Export managers, sales coordinators and small agencies who prepare quotes for clients
- Finance and operations people asked to check whether export orders make money
Probably not for you if…
- Anyone looking for customs, tax or legal advice: this is a costing and pricing method, and rates must come from your broker and official sources
- Large shippers who already run landed cost inside an ERP or global trade management system
- Sellers of digital or downloadable products with no physical shipping
Built by trainers, tested in real rooms.
Bodhih Training has designed and delivered corporate programmes since 2008. Bodhih Pro Kits package what works in those workshops into a guide plus the exact tools we use, so you can apply it the same day without a facilitator in the room.
From here to using it in three steps
- STEP 1
Tap Get the kit
Name, email and country. UPI, card or netbanking in India; international cards everywhere else. No account to create.
- STEP 2
Download instantly
Your download page opens at once, with every file and a one-click ZIP. A permanent link lands in your inbox too.
- STEP 3
Open the first tool
Start with the quick-start chapter, then the main spreadsheet or planner. Most buyers use something from the kit the same day.
Start with one SKU and one market
Open the workbook, type your best-selling SKU and the next market you will quote, and cost every line to the buyer's door. Whether you finish the first costing tonight or tomorrow morning, your next quote will rest on the true landed cost.
Personal licence for the buyer's own use (and use with your own team or clients where the kit says so). Please don't share or resell the files. Team and company licences: solutions@bodhih.com.
What buyers say
No ratings yet. Only people who have bought this kit can rate it - every buyer gets a one-click rating link a couple of days after their purchase.
The Bodhih family, when you are ready for more
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Run your own D2C web store day to day.
The Marketplace Seller Margin and Operations System
Sell on Amazon, Flipkart, eBay, Etsy, Noon, Shopee and similar marketplaces with a system.
The Trade Fair Exhibitor Kit
Exhibit at a trade fair or B2B expo with a plan.
AssessAll
250+ AI-graded assessments to measure skills and earn verified credentials.
Jobulary
Individual development plans that start from evidence and stay yours.
Bodhih Training
Run this topic as a live workshop for your team, in person or online.
Pewple
Book a vetted coach for career, leadership or communication. Pay per session.
Bodhih.org pathways
Certification pathways in Applied AI, Workplace English and management.
The Landed Cost and Export Pricing System: FAQs
Read the free guideAlready bought? Resend my linkHow do I calculate landed cost per unit?
Add every cost to the named place: ex-works cost, financing, origin charges, main freight and insurance, destination charges, clearance, duty and any import tax you cannot reclaim. Shared costs are split across the SKUs on the shipment by weight, volume or value, then divided by units. The workbook's Shipment Lines sheet does this for every SKU.
What is the difference between margin and markup?
Margin is profit as a share of the selling price; markup is profit as a share of cost. A 30% margin is a 43% markup, and a 30% markup is only a 23% margin. The kit always sets prices from margin: cost divided by one minus margin and fees.
Which Incoterm should I quote?
It depends on the buyer's experience, who has better freight rates and whether you can act as importer in the destination. The decision card covers the common cases, and the price ladder shows your price at every level so you can offer two terms side by side. Always name the rule, the place and the year.
Does the kit give me duty rates and HS codes?
No. Duty follows the exact classification and the destination's tariff, and a wrong rate is worse than none. The kit shows you how duty is calculated, marks sample rates clearly, gives you the broker email to confirm them and a dated sheet of recent low-value import changes with sources to re-check.
Can I use this with my staff?
Yes, within your own business under the personal licence: your sales, logistics and finance team can use the workbook, forms and templates for your company's quotes and shipments. For company-wide or multi-site use, or for agencies using it with several clients, ask about team and company licences at solutions@bodhih.com.
Does it work in my country?
The method works for any home currency and any destination: you set the currency, rates, margins and customs value basis yourself. The dated sheet covers recent rules for the US, EU, UK, Canada, Australia, Singapore, the GCC and export-side checks for India and others. Duty, tax and customs rules must still be checked locally with your broker.
Is this tax, customs or financial advice?
No. It is an educational costing and pricing system. Rates, classifications, tax treatment, hedging and contract wording must be confirmed with your customs broker, accountant, bank and lawyer. The kit does not promise any sales, profit or result.
I sell on marketplaces. Is this the right kit?
Yes for the landed cost of stock arriving at a marketplace warehouse, chargeable weight, and checking your marketplace price against your other channels. The full platform fee waterfall (referral, fulfilment, storage, advertising, returns) is covered by The Marketplace Seller Margin and Operations System, which uses this kit's landed cost as its input.
How can I measure my starting point?
AssessAll offers three assessments that fit this job (separate products, not included): Business Arithmetic: %, Profit and Loss, Interest; Pricing and Discount Discipline; and Four Quarters: Financial Judgement for Managers Who Are Not in Finance. They help you see where your pricing arithmetic and judgement are strong and where to practise.
How do I turn this into a development plan for my team?
Use the kit's 30/60/90 day plan as the practical spine, then see how a Jobulary development plan works at jobulary.com/how-it-works to turn the skills into goals and check-ins for each person.
How much does The Landed Cost and Export Pricing System cost?
₹999 including 18% GST for buyers in India, or $29 for buyers outside India. One-time payment, no subscription, with an automatic invoice.
How do I get the files after paying?
Instantly. Your download page opens the moment payment succeeds, and a permanent download link is emailed to you. Download each file separately or everything in one ZIP.
What software do I need?
Any of the usual tools: Excel or Google Sheets for spreadsheets, Word or Google Docs for templates, Adobe Acrobat Reader, Preview, Xodo or GoodNotes for the fillable PDFs, and Google, Outlook or Apple Calendar for the calendar plan.
Can I get a refund?
Because it is a digital download, kits are not refundable once downloaded. We always refund a duplicate charge or a failed delivery, and if a file is corrupted and we cannot fix it within 3 working days. Full terms: bodhih.org/refunds.
Can my company buy this for a team?
Yes. Team and company licences, and workshops on this topic run by Bodhih Training, are available. Write to solutions@bodhih.com or call +91 99000 11601.
